This book investigates the growing influence of artificial intelligence in the marketing sphere providing insights into how AI can be harnessed for developing more effective and efficient marketing strategies.

In addition, the book offers a comprehensive overview of the various digital marketing tools available to entrepreneurs, discussing their features, benefits, and potential drawbacks. This helps entrepreneurs make well-informed decisions when selecting the tools most suited to their needs and objectives. It is designed to help entrepreneurs develop and implement successful strategies, leveraging the latest tools and technologies to achieve their business goals.

As the digital landscape continues to evolve rapidly, this book serves as a valuable resource for entrepreneurs looking to stay ahead of the curve and capitalize on new opportunities. The book's scope encompasses many topics, including customer experience, content marketing, AI strategy, and digital marketing tools.

Acerca del autor

Dr. Alex Khang is a professor in information technology at the Universities of Science and Technology in Vietnam, and the United States; an IT Workforce Development Consultant for High-tech Corporations in the USA and Vietnam; an AI and data scientist, software industry expert, and the chief of technology officer (AI and Data Science Research Center) at the Global Research Institute of Technology and Engineering, North Carolina, United States. He has more than 28 years of teaching and research experience in information technology (Software Development, Database Technology, AI Engineering, Data Engineering, Data Science, Data Analytics, IoT-based Technologies, and Cloud Computing) at the Universities of Science and Technology in Vietnam, India, and USA. He has been the chair session for 20 conferences, keynote speaker for more than 25 international conclaves; an expert tech speaker for 100 seminars and webinars; an international technical board member for 10 international organizations; an editorial board member for more than 5 ISSNs; an international reviewer and evaluator for more than 100 journal papers; an international examiner and evaluator for more than 15 PhD. theses in the computer science field.

Dr. Pushan Kumar Dutta is an accomplished Assistant Professor in Grade III in the Electronics and Communication Engineering Department at ASETK, Amity University Kolkata, India. He completed his PhD from Jadavpur University in Kolkata in 2015 and subsequently pursued a post-doctorate with a full fellowship from the Erasmus Mundus Association. During his tenure at the University of Oradea in Romania, he presented a keynote speech in Bucharest.

Dr. Sachin Gupta has a brilliant academic Record. He has earned his Doctorate (Ph.D) from the Department of Business Administration, University of Rajasthan, Jaipur, India. He completed his Dissertation Research during his M.Phill Degree on the topic “NGOs Role in Developing Economic Condition of Rajasthan State”, from the Department of Business Administration, University of Rajasthan, Jaipur. He completed his Post Graduate Degrees specialties- One in Business Administration (Master of Commerce) from the Department of Business Administration, University of Rajasthan, Jaipur, and another in Finance (MBA-Finance) From Rajasthan Technical University, Kota. Dr. Gupta cracked the UGC NET Exam in Management twice (June 2012 and December 2012).

Dr. Nishu Ayedee is an Assistant Professor of Management at Bharati Vidyapeeth Institute of Management Studies and Research: New Delhi, India with a passion for quality research and collaboration. She is currently serving as the Chief Marketing Officer at Confab 360 Degree, a company committed to building a comprehensive ecosystem by imparting quality research and promoting collaboration. Dr. Ayedee firmly believes that success rests on two pillars: Quality and Networking. As a dedicated editor, she is committed to serving and living by these principles. Prior to joining Confab 360 Degree, Dr. Ayedee served as a Digital Marketing Manager at 123 Clothing.

Sandeep Chatterjee is a Supply Chain and Sustainability Leader with IBM Consulting with responsibility for engagements in the supply chain, and sustainability leveraging technology. Prior to IBM Consulting, he worked with Deloitte, KPMG, Tata Motors, Lafarge, Infosys and Oracle Consulting and his key strengths lie in the areas of supply chain management, business process reengineering, emerging countries enablement, network optimization, sustainability, ERP advisory across multiple industries and geographies. He holds an MBA from the Indian Institute of Management, Kozhikode, and a Bachelor of Engineering (Mechanical), from Bengal Engineering and Science University, Shibpur (formerly Bengal Engineering College). He has presented several academic and technical papers at International Conferences. He has written several supply chain cases for IIM Kozhikode, NITIE, XLRI Jamshedpur, and IIT Bombay. Among his various accolades and awards, Sandeep received the coveted 'Economic Times Inspiring Leader Award', in 2022. He has been conferred the "Supply Chain Evangelist", "MTC Global Awards for Excellence, 2017 as an outstanding Corporate Award: Consulting" and "40 Under 40 Supply Chain Professionals" Awards and is among the top 100 Supply Chain Professionals in the country.

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