Reverse Psychology Marketing: The Death of Traditional Marketing and the Rise of the New "Pull" Game. Este artículo no está disponible.
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Idioma: inglés
Editorial: Palgrave Macmillan, 2006
- Tapa dura
- Nuevo
Librería: THE SAINT BOOKSTORE, Southport, Reino UnidoTHE SAINT BOOKSTORE
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Vendedor de IberLibro desde 14 de junio de 2006
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N° de ref. del artículo C9780230507548
- Título
- Reverse Psychology Marketing: The Death of Traditional Marketing and the Rise of the New "Pull" Game
- Autor
- Indrajit Sinha
- Editorial
- Palgrave Macmillan
- Año de publicación
- 2006
- Estado
- New
- Encuadernación
- Hardback
- Idioma
- inglés
- ISBN 10
- 0230507549
- ISBN 13
- 9780230507548
- Peso del artículo
- 512 gramos
Supplementing ideas and insights with numerous engaging and topical anecdotes, this book explores the radical and distinctive concept and approach of Reverse Psychology Marketing. It will show you how to understand and connect with current changes and evolving trends occurring in the field of marketing.
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Acerca del autor
INDRAJIT SINHA is Washburn Research Fellow and Associate Professor of Marketing at the Fox School of Business and Management at Temple University, Philadelphia. He has also worked in the management consulting practice of Deloitte & Touche and his articles have appeared in several leading marketing and strategy journals including the Harvard Business Review. THOMAS FOSCHT is Associate Professor of Marketing in the Department of Marketing and Retailing at the University of Graz, Austria. He currently serves as the Vice Chairman of the department, as Co-director of the EMBA programm
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