Revenue Management: Hard-Core Tactics for Market Domination. Este artículo no está disponible.
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Idioma: inglés
Editorial: Crown Currency, 1997
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- Usado
Librería: Greenworld Books, arlington, TX, Estados Unidos de AmericaGreenworld Books
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Fast Free Shipping – Excellent condition book with clean cover and pages. Barely handled, with minimal wear. An outstanding copy, close to enjoy.
N° de ref. del artículo GWV.0767900332.LN
- Título
- Revenue Management: Hard-Core Tactics for Market Domination
- Autor
- Cross, Robert G.
- Editorial
- Crown Currency
- Año de publicación
- 1997
- Estado
- like_new
- Encuadernación
- Encuadernación de tapa blanda
- Idioma
- inglés
- ISBN 10
- 0767900332
- ISBN 13
- 9780767900331
From the man the Wall Street Journal hailed as "the guru of Revenue Management" comes revolutionary ways to recover from the after effects of downsizing and refocus your business on growth.
Whatever happened to growth? In Revenue Management, Robert G. Cross answers this question with his ground-breaking approach to revitalizing businesses: focusing on the revenue side of the ledger instead of the cost side. The antithesis of slash-and-burn methods that left companies with empty profits and dissatisfied stockholders, Revenue Management overturns conventional thinking on marketing strategies and offers the key to initiating and sustaining growth.
Using case studies from a variety of industries, small businesses, and nonprofit organizations, Cross describes no-tech, low-tech, and high-tech methods that managers can use to increase revenue without increasing products or promotions; predict consumer behavior; tap into new markets; and deliver products and services to customers effectively and efficiently. His proven tactics will help any business dramatically improve its bottom line by meeting the challenge of matching supply with demand.
Whatever happened to growth? In Revenue Management, Robert G. Cross answers this question with his ground-breaking approach to revitalizing businesses: focusing on the revenue side of the ledger instead of the cost side. The antithesis of slash-and-burn methods that left companies with empty profits and dissatisfied stockholders, Revenue Management overturns conventional thinking on marketing strategies and offers the key to initiating and sustaining growth.
Using case studies from a variety of industries, small businesses, and nonprofit organizations, Cross describes no-tech, low-tech, and high-tech methods that managers can use to increase revenue without increasing products or promotions; predict consumer behavior; tap into new markets; and deliver products and services to customers effectively and efficiently. His proven tactics will help any business dramatically improve its bottom line by meeting the challenge of matching supply with demand.
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Acerca del autor
Robert G. Cross is the chairman of Revenue Analytics, Inc. Previously he founded Talus Solutions, Inc., which worked with clients including Ford Motor Company and UPS. His book Revenue Management: Hard Core Tactics for Market Domination was a New York Times Business Best Seller and was published worldwide, in French, German, Japanese, Korean, Chinese, and Portuguese editions.
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