Revealing the Corporation Pers. Este artículo no está disponible.
Idioma: inglés
Editorial: Routledge, 2003
- Tapa dura
- Nuevo
Librería: World of Books (was SecondSale), Montgomery, IL, Estados Unidos de AmericaWorld of Books (was SecondSale)
Vendedor de IberLibro desde 20 de diciembre de 2007
Condición: Nuevo
EUR 256,18
Descripción del artículo del vendedor
Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc.
N° de ref. del artículo 00076341020
- Título
- Revealing the Corporation Pers
- Autor
- Balmer, John
- Editorial
- Routledge
- Año de publicación
- 2003
- Estado
- New
- Encuadernación
- Encuadernación de tapa dura
- Idioma
- inglés
- ISBN 10
- 0415284201
- ISBN 13
- 9780415284202
As the concepts of corporate identity, communication, image and branding have caught the imagination of scholars and managers, new ways of conceptualizing organizations have arisen. This volume captures the quintessence of the corporation and its many inner and outer manifestations.
Edited by pioneers of the field, Revealing the Corporation presents a new paradigm which draws the key readings together for the first time. Pedagogical features include expert analysis and commentary; an integrative, extended case study; discussion questions; further reading and also a companion website with extra resources such as lecture slides and an instructor's guide: http://cw.routledge.com/textbooks/041528421X/.
This augmented anthology affords a new way of comprehending organizations, drawing on a range of disciplinary perspectives. Now a classic text, the book is essential reading for students, researchers and managers interested in corporate reputation, branding and marketing.
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