Reusable Firmware Development: A Practical Approach to APIs, HALs and Drivers

Jacob Beningo is an embedded software consultant with over 15 years of experience in microcontroller based real-time embedded systems. After spending over ten years designing embedded systems for automotive,defense and space industries, Jacob founded Beningo Embedded Group in 2009. Jacob has worked with clients in more than a dozen countries to dramatically transform their businesses by improving product quality, cost and time to market. He has published more than 200 articles on embedded software development techniques, is a sought-after speaker and technical trainer who holds three degrees which include a Masters of Engineering from the University of Michigan.  Jacob is an avid writer, trainer, consultant and entrepreneur who transforms the complex into simple and understandable concepts that accelerate technological innovation. 
Jacob has demonstrated his leadership in the embedded systems industry by consulting and training at companies such as General Motors, Intel, Infineon and Renesas along with successfully completing over 50 projects. Jacob also speaks at and is involved in the embedded track selection committees at ARM Techcon, Embedded System Conferences and Sensor Expo. Jacob holds Bachelor’s degrees in Electrical Engineering, Physics and Mathematics from Central Michigan University and a Master’s degree in Space Systems Engineering from the University of Michigan.
In his spare time, Jacob enjoys spending time with his family, reading, writing, playing hockey and golf. In clear skies, he can often be found outside with his telescope, sipping a fine scotch while imaging the sky.