Retail Marketing & Management: Text & Cases

This book discusses at length about the various perspectives of retailing business along with citing the present retail scenario. It delves in detail about the various activities and equipment at retail stores apart from dealing with various merchandise display techniques at stores. Merchandising strategies, retail marketing strategies and customer experience management at retail stores are some of the other important topics discussed in this book.Each and every aspect concerning operations across retail verticals have been discussed in detail. Along with extensive text coverage, the book also comes with a comprehensive number of case studies covering the various important tenets of retailing.