Reshaping Business at the Intersection of Neuromarketing and AI (Paperback)

The landscape of marketing is undergoing a transformation, driven by the integration of AI and neuromarketing. This evolution moves beyond traditional demographic-based approaches to delve into the subconscious drivers of consumer behavior. AI provides the computational power to analyze datasets, automate personalized outreach, and predict trends with unprecedented accuracy. Neuromarketing, through techniques like eye-tracking, EEG, and facial expression analysis, offers direct insights into emotional and cognitive responses, overcoming the limitations of self-reporting. Together, these fields enable hyper-personalization, optimize content and campaigns for maximum subconscious impact, and enhance the overall customer experience. This combination also requires further examination of ethical implications, particularly concerning data privacy, potential manipulation, and transparency, to ensure responsible marketing practices. Reshaping Business at the Intersection of Neuromarketing and AI examines the impact of neuromarketing and intelligent technology techniques on current business practices. It explores the ethical implications of AI, including issues of algorithmic bias and information security. This book covers topics such as consumer engagement, predictive analytics, and e-commerce, and is a useful resource for business owners, psychologists, engineers, academicians, researchers, and scientists.

Fernando Ortiz-Rodriguez is a Full Professor and Head of the Artificial Intelligence and Innovation Lab at Tamaulipas Autonomous University. He was the Executive Director at the International Institute of Studies (IIES). He created the First Business School in Tamaulipas, Mexico. He worked as the Information Technology Manager at Emerson Electric, where he developed more than 40 pieces of software, some of them used globally in Emerson, and he achieved technology convergence by implementing the first efforts on IoT and Industry 4.0. Fernando is a member of National Systems Researchers (SNI) Level 1 of the National Council of Science and Technology (CONACYT) and INDEX IT Advisor

Miguel Sahagun High Point University hired Miguel Angel Sahagun as assistant professor of marketing. Sahagun teaches Principles of Marketing in the university’s new marketing major in the Phillips School of Business. Sahagun, who relocated to High Point from Brownsville, Texas, has a wide-ranging interest in studying the decision-making process individuals go through in various situations. His expertise includes the product adoption process of consumers prior to purchasing products, the process of customers becoming loyal consumers, students’ perspective on ethics in college sports, and high school students’ process of selecting higher education institutions to attend. “I see my new job at HPU as an opportunity to help students find what gives their professional lives meaning and purpose, and direct their energy and effort toward continually bettering themselves through the acquisition of new knowledge,” Sahagun says. Prior to HPU, Sahagun worked as research assistant, teaching assistant, instructor and program director for various undergraduate and graduate courses and programs. He is an active member of professional organizations such as the American Marketing Association, and has presented and published his research. Prior to his career in education, he worked for various manufacturing companies in the automotive and furniture industries as an industrial engineer, ergonomics coordinator and plant manager. Sahagun earned a doctoral degree in Business Administration with a concentration in Marketing from the University of Texas-Pan American. He earned a master’s degree in business administration from the University of Texas at Brownsville and a bachelor’s degree in industrial engineering from the Instituto Tecnológico y de Estudios Superiores de Occidente at Guadalajara, Mexico.

Anuj Kumar is a Professor and Global Country Head at Rushford Business School, Switzerland, where he also leads the Research and Doctor of Business Administration (DBA) program. He is a Post-Doctoral Fellow in Malaysia and holds a dual Ph.D. from Aligarh Muslim University (India) and the All-India Management Association, New Delhi. Dr. Kumar also earned an M.Sc. in International Business from the Michael Smurfit Graduate Business School, University College Dublin, Ireland. In addition, he holds three postgraduate degrees and a bachelor’s degree in technology from Guru Gobind Singh Indraprastha University, Delhi, India. Dr. Kumar currently serves as an Honorary Research Fellow at INTI International University, Malaysia; Honorary Professor at the European Global Institute of Innovation & Technology, Malta; and Visiting Faculty at the VNU University of Economics and Business, Vietnam. He is also the Editorial Head at Confab 360 Degree, India’s first IAF–ISO certified organization.

Nishu Ayedee is the Founder and CEO of Confab 360 Degree. Confab 360 Degree is an ISO 9001: 2015 certified company that has its operations in India, Dubai, London, Vietnam, Germany, and other countries. Confab 360 Degree is famous for its global conferences and training programs in different domains. Nishu has 14 years of professional experience across marketing, sales, and academia. She is committed to fostering quality and collaboration in professional development. She is also a research fellow at INTI International University. She has published papers in quality Scopus and Web of Science-indexed journals. She has been invited to India and other foreign countries as a keynote speaker, guest of honor, and chief guest in different programs.