Research Methods in Business Studies : A Practical Guide. Este artículo no está disponible.
Kristianslund, Ivar, Ghauri, Pervez N., Gronhaug, Kjell
21 valoraciones de Goodreads
Idioma: inglés
Editorial: Pearson Education, Limited, 1994
Librería: Better World Books Ltd, Dunfermline, Reino UnidoBetter World Books Ltd
Vendedor de 5 estrellas
Vendedor de AbeBooks desde 13 de octubre de 2008
No disponible
Condición: Usado - Aceptable
EUR 5,62
Descripción del artículo del vendedor
Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
N° de ref. del artículo 8502682-6
- Título
- Research Methods in Business Studies : A Practical Guide
- Autor
- Kristianslund, Ivar, Ghauri, Pervez N., Gronhaug, Kjell
- Editorial
- Pearson Education, Limited
- Año de publicación
- 1994
- Estado
- Good
- Idioma
- inglés
- ISBN 10
- 0130157104
- ISBN 13
- 9780130157102
- Peso del artículo
- 0,825 libras
- Dimensiones
- N/A
Reseña del editor
This guide demonstrates to students the importance of a scientific approach to business research and problem-solving projects. It shows how to formulate a problem and choose a research method, and how to argue and motivate. The book discusses the practicalities of research such as problem formulation, relating the research to previous studies, choosing the right methodology, presentation of results, report writing and drawing conclusions. This work is intended for MBA/MSc and undergraduate students doing business studies, business administration, economics, finance and marketing courses. Consultants and organizations undertaking research in business studies should also find this a useful text.
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