Research Methodology in Commerce

Idioma: inglés

Editorial: Deep and Deep, 2007

8176299154 / 9788176299152

Librería: Vedams eBooks (P) Ltd, New Delhi, IndiaVedams eBooks (P) Ltd

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Descripción del artículo del vendedor

Contents Preface.1. Concepts and nature of research/V.K. Somasundaram. 2. Methods and techniques of research/R. Ramu. 3. Research problem/R.S. Mani. 4. Nature and formulation of hypothesis/V. Balachandran. 5. Research design/S. Sekar. 6. Source of information and collection of data/R. Elangovan. 7. Sampling and sample design/S. Mohan. 8. Scaling technique/V.S. Ganesamurthy and K. Mariappan. 9. Pilot study and Pretesting/K. Ramesh. 10. Observation method/M. Sendhilvelan and K. Karthikeyan. 11. Preparation of schedule and questionnaire/A. Panneerselvam. 12. Interview method/M. Thamaraikannan and M. Somasundaram. 13. Data processing/T. Srinivasan. 14. Analysis and interpretation of data/S. Mohan. 15. Accounting tools in business research/R. Srinivasan. 16. Estimation and tests of significance/S. Sivasankaran. 17. Test of significance for small samples/S. Sriram. 18. Non parametric tests/M. Muthupandi. 19. Application of linear regression models in business and economics/Ramasamy Rajendran. 20. Factor analysis and multi dimensional scaling techniques/I. Francis Gnana Sekar. 21. Report writing structure and components/S. Sethurajan. Index. Research in common parlance refers to a search for knowledge. The research is an academic activity which comprises defining and redefining problems formulating hypothesis or suggested solutions collecting organizing and evaluating data making deductions and reaching conclusions and at last carefully testing the conclusions to determine whether they fit the formulating hypothesis. People talk of research quite frequently these days. Several research works are undertaken every year. But in most cases very little attention is paid to the important dimension relating to research methodology. Therefore the need for those concerned with research to pay due attention to design and adhere appropriate methodology to improve the quality of research. Considering these aspects in view the book Research Methodology in Commerce has tried to present the research methodology in a simple and coherent way. The coverage of the book is very comprehensive. In fact this endeavor is an attempt to synthesis the essential information in unique blend. It gives clear and explicit answers to the questions that arise when the students learn the subject and the scholars do the research. Thus it is confident that the students researchers and teachers will find the book immensely useful for their research work. 266 pp.…

N° de ref. del artículo 62289

Detalles bibliográficos

Título
Research Methodology in Commerce
Autor
S Mohan and R Elangovan
Editorial
Deep and Deep
Año de publicación
2007
Estado
As New
Sobrecubierta
Dust Jacket Included
Encuadernación
Hardcover
Idioma
inglés
ISBN 10
8176299154
ISBN 13
9788176299152

Vedams eBooks (P) Ltd

New Delhi, India

Vendedor de 4 estrellas

Vendedor de IberLibro desde 30 de enero de 2009

Tarifas de envío de India a Estados Unidos de America

ArtículoDe 20 a 24 días hábilesDe 4 a 7 días hábiles
Primer artículoEUR 17,50EUR 32,00
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