Reputation Risk and Globalisation (Hardcover)

Idioma: inglés

Editorial: Edward Elgar Publishing Ltd, Cheltenham, 2016

1845423038 / 9781845423032

Librería: AussieBookSeller, Truganina, VIC, AustraliaAussieBookSeller

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Hardcover. Recently multinational corporations have begun to reinvent themselves as socially responsible actors, largely in response to anti-corporate activist pressure. The author argues that a concern with corporate reputation is leading to an ideational shift in corporate behavior - in essence, it is disciplining their behaviour. This innovative exploration of the idea of a self-regulating corporation in an era of globalisation first examines the link between corporate reputation, corporate behaviour and self-regulation, and goes on to compare and contrast various studies of multinational corporations that have sought to self-regulate.Terry O'Callaghan includes a multifaceted critique of anti-corporate activists, which acknowledges both the dangers multinational corporations pose to communities and the fact that anti-corporate activists are the first groups to understand that corporate reputations could be put at risk by targeted campaigns. He also illustrates his themes through three case studies of companies that have attempted to self-regulate, including Royal Dutch Shell, the Toyota Motor Corporation and Interface Inc.Undergraduate and postgraduate students of international business, management and business ethics will be interested in the essential topics covered in this book, and academics and practitioners alike will appreciate its accessible lessons about reputational capital and holding MNCs accountable. This innovative exploration of the idea of a self-regulating corporation in an era of globalisation first examines the link between corporate reputation, corporate behaviour and self-regulation, and then goes on to compare and contrast various studies of multinational corporations that have sought to self-regulate. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.…

N° de ref. del artículo 9781845423032

Título
Reputation Risk and Globalisation (Hardcover)
Autor
Terry OCallaghan
Editorial
Edward Elgar Publishing Ltd, Cheltenham
Año de publicación
2016
Estado
new
Encuadernación
Hardcover
Idioma
inglés
ISBN 10
1845423038
ISBN 13
9781845423032

AussieBookSeller

Truganina, VIC, Australia

Vendedor de 5 estrellas

Vendedor de AbeBooks desde 22 de junio de 2007

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ArtículoDe 25 a 45 días hábilesDe 8 a 14 días hábiles
Primer artículoEUR 32,48EUR 38,63
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