Reputation Management
ISBN 10: 3642270743 ISBN 13: 9783642270741
Editorial: Springer, 2013
Nuevos
Encuadernación de tapa blanda
Librería:
Basi6 International, Irving, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Vendedor de AbeBooks desde 24 de junio de 2016
Este artículo en concreto ya no está disponible.
Descripción
Descripción:
New. Delivery takes 25-30 days. Excellent Customer Service. N° de ref. del artículo POD-72333
Sinopsis:
Reputation is the most complex asset of an organization. Despite the call for consistent management of corporate reputation comprehensive approaches to measure and steer a company' s reputation are still in their infancy. Reputation management aims at creating a balance between stakeholder demands, perceptions and corporate reality in order to foster behavior that helps a company achieve its business goals. It needs to be based on thorough research and requires orchestrated execution through management processes across organizational units, communication disciplines, and countries. This calls for a management system to establish a closed cycle of strategic planning, implementation, performance measurement, and reporting. The book gives answers to the following questions: What is reputation and which conceptualizations do exist? What are the state-of-the-art methods and tools to measure corporate reputation? What are best practice examples and future trends in the field of corporate reputation management?
De la contraportada: Reputation is the most complex asset of an organization. Despite the call for consistent management of corporate reputation comprehensive approaches to measure and steer a company' s reputation are still in their infancy. Reputation management aims at creating a balance between stakeholder demands, perceptions and corporate reality in order to foster behavior that helps a company achieve its business goals. It needs to be based on thorough research and requires orchestrated execution through management processes across organizational units, communication disciplines, and countries. This calls for a management system to establish a closed cycle of strategic planning, implementation, performance measurement, and reporting. The book gives answers to the following questions: What is reputation and which conceptualizations do exist? What are the state-of-the-art methods and tools to measure corporate reputation? What are best practice examples and future trends in the field of corporate reputation management?
"Sobre este título" puede pertenecer a otra edición de este libro.
Detalles bibliográficos
Título: Reputation Management
Editorial: Springer
Año de publicación: 2013
Encuadernación: Encuadernación de tapa blanda
Condición: Brand New