Reputation Management (Management for Professionals)

Idioma: inglés

Editorial: Springer, 2011

3642192653 / 9783642192654

Serie: Libro 3 de 339 - Management for Professionals

Librería: killarneybooks, Inagh, Clare, Irlandakillarneybooks

Vendedor de 5 estrellas

Vendedor de AbeBooks desde el 20 de abril de 2017

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Condición: Usado - Bueno

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Descripción del artículo del vendedor

Hardcover, vii + 297 pages, NOT ex-library. Printed in the Netherlands & bound in Germany (not an economy / Indian edition). Clean and bright throughout with unmarked text, free of inscriptions and stamps, firmly bound. Boards show storage scratches and gentle indentations. Published without a dust jacket. -- Reputation is the most complex asset of an organization. Despite the call for consistent management of corporate reputation comprehensive approaches to measure and steer a company' s reputation are still in their infancy. Reputation management aims at creating a balance between stakeholder demands, perceptions and corporate reality in order to foster behavior that helps a company achieve its business goals. It needs to be based on thorough research and requires orchestrated execution through management processes across organizational units, communication disciplines, and countries. This calls for a management system to establish a closed cycle of strategic planning, implementation, performance measurement, and reporting. The book gives answers to the following questions: What is reputation and which conceptualizations do exist? What are the state-of-the-art methods and tools to measure corporate reputation? What are best practice examples and future trends in the field of corporate reputation management? -- Contents: pt. 1. Introduction pt. 2. Approaching corporate reputation pt. 3. Measures and impacts pt. 4. Reputation management in practice pt. 5. Future trends of reputation management. …

N° de ref. del artículo 005272

Título
Reputation Management (Management for Professionals)
Autor
Sabrina Helm; Kerstin Liehr-Gobbers; Christopher Storck
Editorial
Springer
Año de publicación
2011
Estado
Very Good
Encuadernación
Hardcover
Idioma
inglés
ISBN 10
3642192653
ISBN 13
9783642192654
Serie
Libro 3 de 339: Management for Professionals

killarneybooks

Inagh, Clare, Irlanda

Vendedor de 5 estrellas

Vendedor de AbeBooks desde el 20 de abril de 2017

Tarifas de envío de Irlanda a Estados Unidos de America

ArtículoDe 6 a 7 días hábilesDe 3 a 4 días hábiles
Primer artículoEUR 33,70EUR 38,00
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All U.S.-bound orders are now shipped with UPS for reliable delivery. Additional customs or import fees are highly unlikely; however, please note buyers remain responsible for any duties or taxes that U.S. Customs may assess. -- Killarneybooks is a family-run bookshop based in the Republic of Ireland. We take pride in accurate listings, careful packaging, and prompt service - most orders ship within 24 hours. All books listed are in stock and ready for immediate dispatch - we are not dropshippers. Inquiries always welcome.…

Especialidad

professional, academic, non-fiction