Relationship Marketing: Gaining Competitive Advantage Through Customer Satisfaction and Customer Retention (Hardback or Cased Book). Este artículo no está disponible.
Idioma: inglés
Editorial: Springer 1/24/2000, 2000
- Tapa dura
- Nuevo
Librería: BargainBookStores, Grand Rapids, MI, Estados Unidos de AmericaBargainBookStores
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Vendedor de IberLibro desde 23 de enero de 2002
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Descripción del artículo del vendedor
Relationship Marketing: Gaining Competitive Advantage Through Customer Satisfaction and Customer Retention.
N° de ref. del artículo BBS-9783540669425
- Título
- Relationship Marketing: Gaining Competitive Advantage Through Customer Satisfaction and Customer Retention (Hardback or Cased Book)
- Autor
- Hennig-Thurau, Thorsten
- Editorial
- Springer 1/24/2000
- Año de publicación
- 2000
- Estado
- New
- Tipo de libro
- Book
- Encuadernación
- Hardback or Cased Book
- Idioma
- inglés
- ISBN 10
- 3540669426
- ISBN 13
- 9783540669425
- Peso del artículo
- 1,77 libras
Relationship Marketing provides a comprehensive overview of the fundamentals and important recent developments in this fast-growing field. "This book makes a landmark contribution in assembling some of the best contemporary thinking about relationship marketing illustrated with concrete descriptions of companies in the automobile industry, consumer electronics, public utilities and so on, which are implementing relationship marketing. I highly recommend this to all companies who want to see what their future success will require." PROF. PHILIP KOTLER, NORTHWESTERN UNIVERSITY, ILLINOIS
“Sinopsis” puede pertenecer a otra edición de este título.
Reseña del editor
Relationship Marketing provides a comprehensive overview of the fundamentals and important recent developments in this fast-growing field. "This book makes a landmark contribution in assembling some of the best contemporary thinking about relationship marketing illustrated with concrete descriptions of companies in the automobile industry, consumer electronics, public utilities and so on, which are implementing relationship marketing. I highly recommend this to all companies who want to see what their future success will require." PROF. PHILIP KOTLER, NORTHWESTERN UNIVERSITY, ILLINOIS
“Acerca de” puede pertenecer a otra edición de este título.
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