Relationship Marketing: Gaining Competitive Advantage Through Customer Satisfaction and Customer Retention. Este artículo no está disponible.
Idioma: inglés
Editorial: Springer, 2000
- Tapa dura
- Usado
Librería: medimops, Berlin, Alemaniamedimops
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Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages.
N° de ref. del artículo M03540669426-V
- Título
- Relationship Marketing: Gaining Competitive Advantage Through Customer Satisfaction and Customer Retention
- Autor
- Springer
- Editorial
- Springer
- Año de publicación
- 2000
- Estado
- very good
- Encuadernación
- Encuadernación de tapa dura
- Idioma
- inglés
- ISBN 10
- 3540669426
- ISBN 13
- 9783540669425
Relationship Marketing provides a comprehensive overview of the fundamentals and important recent developments in this fast-growing field. "This book makes a landmark contribution in assembling some of the best contemporary thinking about relationship marketing illustrated with concrete descriptions of companies in the automobile industry, consumer electronics, public utilities and so on, which are implementing relationship marketing. I highly recommend this to all companies who want to see what their future success will require." PROF. PHILIP KOTLER, NORTHWESTERN UNIVERSITY, ILLINOIS
“Sinopsis” puede pertenecer a otra edición de este título.
Reseña del editor
Relationship Marketing provides a comprehensive overview of the fundamentals and important recent developments in this fast-growing field. "This book makes a landmark contribution in assembling some of the best contemporary thinking about relationship marketing illustrated with concrete descriptions of companies in the automobile industry, consumer electronics, public utilities and so on, which are implementing relationship marketing. I highly recommend this to all companies who want to see what their future success will require." PROF. PHILIP KOTLER, NORTHWESTERN UNIVERSITY, ILLINOIS
“Acerca de” puede pertenecer a otra edición de este título.
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