Relationship Fundraising: A Donor Based Approach to the Business of Raising Money. Este artículo no está disponible.Relationship Fundraising: A Donor Based Approach to the Business of Raising Money

• Implement creative approaches to relationship-building fundraising
• Avoid common fundraising errors and pitfalls
• Apply the vital ingredients for fundraising success
• Build good relationships through marketing
• Achieve a greater understanding of their donors
• Communicate effectively with donors--using direct mail, the press, television, the telephone, face-to-face contact, and more.
• Prepare for the challenges of twenty-first century fundraising

KEN BURNETT is a lecturer and consultant on fundraising and communications for nonprofit organizations worldwide. He is a director of Burnett Works Limited, The White Lion Press Limited, and Team Mailing Limited and is also chairman of the board of trustees for ActionAid—Britain's third largest international development agency. Burnett speaks at seminars and workshops throughout the world and has written or cowritten three books on fundraising communications and marketing, including Friends for Life: Relationship Fundraising in Practice (1996). Ken Burnett can be reached at www.kenburnett.com.