The Relationship-Driven Supply Chain : Creating a Culture of Collaboration Throughout the Chain. Este artículo no está disponible.The Relationship-Driven Supply Chain : Creating a Culture of Collaboration Throughout the Chain

Collaboration in supply chains means managing the chain beyond traditional or transactional methods. It involves rethinking the way your business is managed, both internally and externally, and the ways in which employees and partners relate to each other. Stuart Emmett and Barry Crocker's book explains how a relationship-based approach to supply chain management can transform business; how to organise your business internally for effective supply chain relationships and how to transform your external supply chain using relationship marketing, customer relationship management and supply chain partnerships. One of the key distinguishing characteristics of a high performing supply chain is the presence of strategic trust. With strategic trust, the parties have access to each other's strategic plans; relevant cost information and forecasts are shared; risks and rewards are addressed openly. This book explains how to embed a culture of inter-company trust and to realise the benefits of improved supply chain relationships.

Stuart Emmett is a freelance trainer and consultant specialising in management, the supply chain and people development. Stuart is author of many articles on supply chain along with books such as: Supply Chain in 90 Minutes (Management Books), The Discipline Pocketbook (Management Pocketbooks), Excellence in Warehouse Management (Wiley) and a variety of qualification documents including International Physical Distribution, Purchasing, International Logistics, Stores and Distribution, and The Supply Chain for CIPS and CILT qualifications. Barry Crocker is a full time Lecturer and Msc Programme Leader at the University of Salford, specialising in materials management, purchasing, operations, distribution, supply chain and e-commerce. Barry is author of a range of distance and e-learning materials on supply chain topics.