Reimagining Design (Paperback)

Kevin G. Bethune

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Idioma: inglés

Editorial: MIT Press Ltd, 2024

026254847X / 9780262548472

Serie: Libro 9 de 11 - Simplicity: Design, Technology, Business, Life

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Paperback. The power of transformative design, multidisciplinary leaps, and diversity: lessons from a Black professional's journey through corporate America.The power of transformative design, multidisciplinary leaps, and diversity: lessons from a Black professional's journey through corporate America.Design offers so much more than an aesthetically pleasing logo or banner, a beautification add-on after the heavy lifting. In Reimagining Design, Kevin Bethune shows how design provides a unique angle on problem-solving-how it can be leveraged strategically to cultivate innovation and anchor multidisciplinary teamwork. As he does so, he describes his journey as a Black professional through corporate America, revealing the power of transformative design, multidisciplinary leaps, and diversity. Bethune, who began as an engineer at Westinghouse, moved on to Nike (where he designed Air Jordans), and now works as a sought-after consultant on design and innovation, shows how design can transform both individual lives and organizations.In Bethune's account, diversity, equity, and inclusion emerge as a recurring theme. He shows how, as we leverage design for innovation, we also need to consider the broader ecological implications of our decisions and acknowledge the threads of systemic injustice in order to realize positive change. His book is for anyone who has felt like the "other"-and also for allies who want to encourage anti-racist, anti-sexist, and anti-ageist behaviors in the workplace. Design transformation takes leadership-leaders who do not act as gatekeepers but, with agility and nimbleness, build teams that mirror the marketplace.Design in harmony with other disciplines can be incredibly powerful; multidisciplinary team collaboration is the foundation of future innovation. With insight and compassion, Bethune provides a framework for bringing this about. "How a deliberate merger of design and innovation capabilities can help organizations garner more strategic advantage, pursue sustainable growth, navigate disruption, and improve foresight"-- Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

N° de ref. del artículo 9780262548472

Título
Reimagining Design (Paperback)
Autor
Kevin G. Bethune
Editorial
MIT Press Ltd
Año de publicación
2024
Estado
new
Encuadernación
Paperback
Idioma
inglés
ISBN 10
026254847X
ISBN 13
9780262548472
Serie
Libro 9 de 11: Simplicity: Design, Technology, Business, Life

Grand Eagle Retail

Bensenville, IL, Estados Unidos de America

Vendedor de 5 estrellas

Vendedor de IberLibro desde 12 de octubre de 2005

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