Readings in Account Planning (The Copy Workshop) 2nd Edition

Hart Weichselbaum

ISBN 10: 1887229221 ISBN 13: 9781887229227

Editorial: Copy Workshop, 2017

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2nd edition edition. 352 pages. 10.00x7.01x1.30 inches. In Stock. N� de ref. del art�culo 1887229221

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Sinopsis:

UPDATED - NEW EDITION! Featuring some of the best thinking in the exciting and challenging field of account planning, this notable compilation has been updated and includes additional insights from some of today's leading thinkers: John Griffiths, Malcolm Gladwell, Merry Baskin, Paul Feldwick, John Heilemann, and many more. Beginning with Stanley Pollitt, the founder of account planning, and going all the way to an important perspective on social media from Keith Quesenberry, author of Social Media Strategy: Marketing and Advertising in the Consumer Revolution, this book is packed with invaluable wisdom from leaders in the field - both here and in the UK, where it all began.

Acerca del autor: Hart Weichselbaum is a consumer psychologist and founder of The Planning Practice, a planning consultancy in Chicago. He was head of account planning at The Richards Group and Foot, Cone, and Belding, and was a founding member of the largest organization of advertising strategists in the US, with an undergraduate degree from University of Chicago and a PhD from the University of Colorado. He was also a bartender most of the time he was in school and thus learned about human condition from an entirely different point of view. He brings all these perspectives to bear on his work - combining both a head and a heart of exceptional quality.

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Detalles bibliogr�ficos

T�tulo: Readings in Account Planning (The Copy ...
Editorial: Copy Workshop
A�o de publicaci�n: 2017
Encuadernaci�n: Paperback
Condici�n: Brand New
Edici�n: 2� Edici�n

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Readings in Account Planning - 2nd Edition

Hart Weichselbaum

Publicado por Copy Workshop, 2017

ISBN 10: 1887229221 ISBN 13: 9781887229227

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Readings in Account Planning - 2nd Edition

Hart Weichselbaum

Publicado por Copy Workshop, 2017

ISBN 10: 1887229221 ISBN 13: 9781887229227

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Readings In Account Planning

Weichselbaum, Hart; Gladwell, Malcolm; Pollitt, Stanley; Baskin, Merry; Bendinger, John

Publicado por First Flight Books, 2017

ISBN 10: 1887229221 ISBN 13: 9781887229227

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Readings in Account Planning

Weichselbaum, Hart; Gladwell, Malcolm; Pollitt, Stanley

Publicado por First Flight Books, 2017

ISBN 10: 1887229221 ISBN 13: 9781887229227

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Readings in Account Planning - 2nd Edition

Hart Weichselbaum

Publicado por Copy Workshop, 2017

ISBN 10: 1887229221 ISBN 13: 9781887229227

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Readings in Account Planning - 2nd Edition

Hart Weichselbaum

Publicado por Copy Workshop, 2017

ISBN 10: 1887229221 ISBN 13: 9781887229227

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READINGS IN ACCOUNT PLANNING

Weichselbaum, Hart; Gladwell, Malcolm; Pollitt, Stanley; Baskin, Merry; Bendinger, John

Publicado por First Flight Books, 2017

ISBN 10: 1887229221 ISBN 13: 9781887229227

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Readings in Account Planning - 2nd Edition

Hart Weichselbaum

Publicado por Copy Workshop, 2017

ISBN 10: 1887229221 ISBN 13: 9781887229227

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Librería: Textbooks_Source, Columbia, MO, Estados Unidos de America

Calificaci�n del vendedor: 5 de 5 estrellas

paperback. Condici�n: New. 2nd Edition. Ships same day or next business day! UPS shipping available (Priority Mail for AK/HI/APO/PO Boxes). Used sticker and some writing and/or highlighting. Used books may not include working access code. Used books will not include dust jackets. N� de ref. del art�culo: 002139587N

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