Read This or Die!: Persuading Yourself to a Better Life
Idioma: inglés
Editorial: HarperCollins Publishers Inc, 2023
- Tapa dura
- Usado
Librería: World of Books (was SecondSale), Montgomery, IL, Estados Unidos de AmericaWorld of Books (was SecondSale)
Vendedor de IberLibro desde 20 de diciembre de 2007
Condición: Usado - Aceptable
EUR 4,46
Cantidad disponible: 4 disponibles
Añadir al carritoDescripción del artículo del vendedor
Diagnosed with a terminal illness, a leading marketing consultant discovers that what he has learned about persuading others might help him save his own life. Ray Edwards was one of the top marketers and copywriters in the business with A-list clients like Tony Robbins, Jack Canfield, and Michael Hyatt when he was diagnosed with Parkinson's. The diagnosis brought his life to a screeching halt and propelled Edwards to question everything he thought he knew about his Christian faith, his relationships, what kind of person he was, and how the world worked. Out of options and deeply depressed, Edwards decided he needed to turn his life around or die a failure. He had to let go of false beliefs and find better ones. To his surprise, he found that the principles of persuasion he'd honed for over four decades to move others could work for him. In the vein of The Last Lecture and Tuesdays with Morrie, Read This or Die! Is the tale of one man's transformation and how he achieved it. Edwards outlines the powerful, time-tested PASTOR process he created that helped him identify and untangle the beliefs that were holding him back and provided a game plan for how to change his life: Pain: start with what hurts Amplify: determine how it will get worse before it gets better Story: find the story of a better future Transformation: choose the evidence worth believing Opportunity: discern where change can happen Response: set up a system that makes transformation stick For anyone who wants to turn their life around but does not know how, the PASTOR method teaches how to harness marketing wisdom to get honest about what we really want from life and craft better beliefs and plans to help us start living life on our own terms.…
N° de ref. del artículo 00070722599
- Título
- Read This or Die!: Persuading Yourself to a Better Life
- Autor
- Ray Edwards
- Editorial
- HarperCollins Publishers Inc
- Año de publicación
- 2023
- Estado
- Good
- Encuadernación
- Hardback
- Idioma
- inglés
- ISBN 10
- 0063074869
- ISBN 13
- 9780063074866
Diagnosed with a terminal illness, a leading marketing consultant discovers that what he has learned about persuading others might help him save his own life.
Ray Edwards was one of the top marketers and copywriters in the business with A-list clients like Tony Robbins, Jack Canfield, and Michael Hyatt when he was diagnosed with Parkinson’s. The diagnosis brought his life to a screeching halt and propelled Edwards to question everything he thought he knew about his Christian faith, his relationships, what kind of person he was, and how the world worked.
Out of options and deeply depressed, Edwards decided he needed to turn his life around or die a failure. He had to let go of false beliefs and find better ones. To his surprise, he found that the principles of persuasion he’d honed for over four decades to move others could work for him. In the vein of The Last Lecture and Tuesdays with Morrie, Read This or Die! Is the tale of one man’s transformation and how he achieved it.
Edwards outlines the powerful, time-tested PASTOR process he created that helped him identify and untangle the beliefs that were holding him back and provided a game plan for how to change his life:
Pain: start with what hurts
Amplify: determine how it will get worse before it gets better
Story: find the story of a better future
Transformation: choose the evidence worth believing
Opportunity: discern where change can happen
Response: set up a system that makes transformation stick
For anyone who wants to turn their life around but does not know how, the PASTOR method teaches how to harness marketing wisdom to get honest about what we really want from life and craft better beliefs and plans to help us start living life on our own terms.
“Sinopsis” puede pertenecer a otra edición de este título.
Acerca del autor
Jeff Goins the bestselling author of five books, including The Art of Work and Real Artists Dont Starve.
Ray Edwards is a leading expert on the art and business of copywriting for almost 40 years. He is the host of The Ray Edwards Show, a popular podcast on business and marketing, and the author of How to Write Copy That Sells.
“Acerca de” puede pertenecer a otra edición de este título.
World of Books (was SecondSale)
Montgomery, IL, Estados Unidos de America
Vendedor de IberLibro desde 20 de diciembre de 2007
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Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books — giving both new and preloved titles a second life. The company also operates World of Books – Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world’s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission …
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Montgomery, IL Estados Unidos de America 60538
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