Foreign trade of China is at a critical point of structural adjustment and continuous transformation between new and old driving forces. The implementation of policies related to the stable growth and structural adjustment of the foreign trade has accelerated the transformation and upgrading of import and export enterprises. In the new form, new models of successful transformation of small and medium-sized enterprises emerge.

This book returns to cross-border e-commerce itself. By mining success stories of foreign traders and creating their benchmarks, it can influence and help more foreign traders with a benchmarking effect. This book will combine the latest strategy and layout of eWTP and Alibaba in the global market, supplemented by data and cases, to reveal the new trend of World Trade and the role of Chinese suppliers inside. It aims to help more small and medium-sized enterprises in China to find the direction for further development and sell goods to the world.

Acerca del autor

Li Xinxin, Ph.D. in finance, Shanghai Jiaotong University, is the author of Alibaba B+ Era: Empowering SMEs. He has led over ten projects of Shanghai municipal government, such as Research on promoting comprehensive financial supervision system in Shanghai pilot Free Trade Zone, Study on linkage and risk prevention between financial innovation and the construction of Shanghai international financial center, Research on exploring new mode of industrial and financial cooperation and promoting financial innovation to serve real economy, launched by Shanghai Economy and Information Committee, and Peng Xiaoling graduated from Fudan University in 2007 with a master's degree in ancient Chinese literature. She has 11 years of working experience in mainstream media and now works in a well-known financial media as a news reporter in the fields of current politics, economy, people's livelihood, etc. She has been awarded with the Shanghai News Award and the Gold Medal of Shanghai Women's News.

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