Qualitative Research Methods in Public Relations and Marketing Communications. Este artículo no está disponible.
Daymon, Christine; Holloway, Immy
Idioma: inglés
Editorial: Routledge, 2010
- Tapa dura
- Nuevo
Librería: Ria Christie Collections, Uxbridge, Reino UnidoRia Christie Collections
Vendedor de IberLibro desde 25 de marzo de 2015
Condición: Nuevo
EUR 334,73
Descripción del artículo del vendedor
In English.
N° de ref. del artículo ria9780415471176_new
- Título
- Qualitative Research Methods in Public Relations and Marketing Communications
- Autor
- Daymon, Christine; Holloway, Immy
- Editorial
- Routledge
- Año de publicación
- 2010
- Estado
- New
- Encuadernación
- Encuadernación de tapa dura
- Idioma
- inglés
- ISBN 10
- 0415471176
- ISBN 13
- 9780415471176
- Edición
- 2ª Edición
- Peso del artículo
- 888 gramos
This second edition of Qualitative Research Methods in Public Relations and Marketing Communications is a practical guide for students undertaking qualitative research, encouraging them to engage effectively and critically with the practices and discourses of professional communication.
“Sinopsis” puede pertenecer a otra edición de este título.
Acerca del autor
Dr Christine Daymon is an Associate Professor in the School of Media, Communication and Culture at Murdoch University in Western Australia, where she is Academic Chair for postgraduate courses in Communication and Media Management. An active researcher, her interests centre on communication in organizations, gendered issues in public relations, and cross-cultural learning.
Professor Immy Holloway is based at Bournemouth University, UK at the Centre for Qualitative Research, where she teaches research and supervises research students. She has written numerous books on qualitative research, some of which have been translated into several languages.
“Acerca de” puede pertenecer a otra edición de este título.