An introduction to the Semantic Web reveals its potential for transitioning the business world to a more customer-driven format, offering specific insights into the ways in which management, marketing and strategy are likely to change.

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David Siegel, is an entrepreneur and public speaker who has been writing and lecturing about the Internet and the semantic web since 1995. He started blogging in 1994, before the term was invented, and built some of the Internet's first sites. He is an active angel investor and advisor to startups and large corporations. He is the author of the bestselling Creating Killer Websites and Futurize Your Enterprise. He lives in New York City.

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