T�tulo: Publicidad y Convergencia Medi�tica. Nuevas estrategias de comunicaci�n persuasiva (Spanish Edition)
Editor: Francisco Anaya
Fecha de publicaci�n: 2017
Idioma: Espa�ol
ISBN 10: 8494697862
ISBN 13: 9788494697869
Encuadernaci�n: Encuadernaci�n de tapa blanda
Estado: New

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Sinopsis

El mundo de la publicidad vive un momento de transici�n, revoluciona-rio y apasionante, en el que se abren camino nuevas formas de comuni-car. Las ponencias aportadas en estas jornadas, avaladas por la profesio-nalidad y experiencia de sus autores, nos muestran una amplia perspec-tiva del momento publicitario actual, y nos permite detenernos y ubicar-nos en el paisaje que dibuja, para poder no solo contemplarlo, sino en-tenderlo ante los profundos cambios que se viven. Para los profesionales, docentes e investigadores del �mbito de la comunicaci�n publicitaria, es necesario, hacer un alto en el camino y disfrutar de este extenso com-pendio de trabajos.

"Sobre este t�tulo" puede pertenecer a otra edici�n de este libro.

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