Third printing; minor wear; otherwise a solid, clean copy with no marking or underlining; a very good study copy; illustrated with both black and white photographs and diagrams.

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Detalles bibliogr�ficos

T�tulo

Public Relations: A Values-Driven Approach

Editor

Allyn & Bacon, Boston, MA

Fecha de publicaci�n

2003

Idioma

Ingl�s

ISBN 10

0205359698

ISBN 13

9780205359691

Encuadernaci�n

Soft cover

Edici�n

Second Edition.

Estado

Near Fine

Estado de la sobrecubierta

No Jacket as Issued

Tipo de libro

Book

Cat�logos de vendedores

Acerca de

Sinopsis

In a time when society is holding individuals and organizations to high standards of conduct, Public Relations: A Values-Driven Approach teaches students how to build ethical, productive relationships with strategic constituencies.

By placing public relations in a broad social context, Public Relations: A Values-Driven Approach provides an introduction to a dynamic, growing, and honorable profession. Steeped in the traditions and theories of public relations, the book features an engaging, informal tone. It abounds with lively anecdotes. A sustained focus on how public relations activities reflect and affect an organization's core values is a thread that runs through every chapter.

Rese�a del editor

In a time when society is holding individuals and organizations to high standards of conduct, Public Relations: A Values-Driven Approach teaches students how to build ethical, productive relationships with strategic constituencies. By placing public relations in a broad social context, Public Relations: A Values-Driven Approach provides an introduction to a dynamic, growing, and honorable profession. Steeped in the traditions and theories of public relations, the book features an engaging, informal tone. It abounds with lively anecdotes. A sustained focus on how public relations activities reflect and affect an organization's core values is a thread that runs through every chapter.

"Sobre este t�tulo" puede pertenecer a otra edici�n de este libro.

Descripci�n de la librer�a

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Informaci�n empresarial del vendedor

Hourglass Books
BC, Canada

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