Brand new with minor shelf wear to cover Quantity Available: 1. ISBN: 0205359698. ISBN/EAN: 9780205359691. Pictures of this item not already displayed here available upon request. Inventory No: 1560796679.

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Detalles bibliogr�ficos

T�tulo: Public Relations: A Values-Driven Approach, 2nd
Editor: Allyn & Bacon, Boston, MA
Fecha de publicaci�n: 2002
Idioma: Ingl�s
ISBN 10: 0205359698
ISBN 13: 9780205359691
Encuadernaci�n: Softcover
Edici�n: 2nd Edition.
Estado: As New

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Sinopsis

In a time when society is holding individuals and organizations to high standards of conduct, Public Relations: A Values-Driven Approach teaches students how to build ethical, productive relationships with strategic constituencies.

By placing public relations in a broad social context, Public Relations: A Values-Driven Approach provides an introduction to a dynamic, growing, and honorable profession. Steeped in the traditions and theories of public relations, the book features an engaging, informal tone. It abounds with lively anecdotes. A sustained focus on how public relations activities reflect and affect an organization's core values is a thread that runs through every chapter.

Rese�a del editor

In a time when society is holding individuals and organizations to high standards of conduct, Public Relations: A Values-Driven Approach teaches students how to build ethical, productive relationships with strategic constituencies. By placing public relations in a broad social context, Public Relations: A Values-Driven Approach provides an introduction to a dynamic, growing, and honorable profession. Steeped in the traditions and theories of public relations, the book features an engaging, informal tone. It abounds with lively anecdotes. A sustained focus on how public relations activities reflect and affect an organization's core values is a thread that runs through every chapter.

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