Updated in a new 5th edition, Public Relations: A Values-Driven Approachteaches students how to build ethical, productive relationships with strategic constituencies. Now with an engaging full-color design yet retaining its popular, attractive price for students, the fifth edition provides a valuable introduction to the contemporary dynamics of the field.

De la contraportada

An exciting full-color design engages students and enhances the overall learning experience for visual learners.
Social Media Apps, a NEW feature in every chapter, assess the impact of social media on the chapter topic.
Analyses of new-media tactics, including consumer generated media, social media news releases, microblogging, social bookmarking, digital newsrooms, and mobile marketingprepare students for modern industry practices.
Information on the Contingency Theory of Accommodation, the reflective paradigm, agenda building, due diligence, and heuristic versus theoretical approaches strengthens the book sstrong theoretical underpinnings.
A chapter on Multimedia Message Development encourages students to focus on the application of critical thinking and creative thinking to multimedia messages.
A vigorously updated feature program with 17 NEW Case Studies, 10 NEW QuickBreaks, and 6 NEW Memos from the Field keep the material fresh, relevant, and accessible.
Latest reports on the status and future of the profession, including new data on salary, diversity, job duties, job satisfaction, use of social media, ethics challenges, set accurate expectations of working in public relations today.
Analysis of the public relations implications of recent events, including the Great Recession, Wall Street scandals, global warming, health care, campaign financing, product recalls, changes in societal demographics, and the growth of social media offer students a broader context for understanding how the field continues to evolve.
iPad version available. Public Relations: A Values Driven Approach 5e eText with MyCommunicationLab will be available in an iPad version for student use.
Priced to give students value for their textbook dollar.

"Sobre este t�tulo" puede pertenecer a otra edici�n de este libro.

Descripci�n de la librer�a

Ver la p�gina web de la librer�a

Informaci�n empresarial del vendedor

Booktrolls LLC
9600 Bamboo Rd, None, Houston, TX, 77041, U.S.A.

Condiciones de venta y env�o

Condiciones de venta

We guarantee the condition of every book as it's described on the Abebooks web
sites. If you're dissatisfied with your purchase (Incorrect Book/Not as
Described/Damaged) or if the order hasn't arrived, you're eligible for a refund
within 30 days of the estimated delivery date. If you've changed your mind about a
book that you've ordered, please use the Ask bookseller a question link to contact
us and we'll respond within 2 business days.

Derecho a cancelaci�n

Condiciones de env�o

Orders usually ship same or next business day. If you place an expedited order for a heavy or over-sized book, we may contact you to request that you cover the extra shipping cost.

Tarifas de env�o en Estados Unidos de America

Tarifas de env�o en Estados Unidos de America
Cantidad del pedido	De 4 a 8 d�as h�biles	De 2 a 6 d�as h�biles
Primer art�culo	EUR 0.00	EUR 0.84

Los plazos de entrega los establecen los vendedores y var�an seg�n el transportista y la ubicaci�n. Los pedidos que pasan por la aduana pueden sufrir retrasos y los compradores son responsables de los aranceles o tarifas asociadas. Los vendedores pueden ponerse en contacto con usted en relaci�n con cargos adicionales para cubrir cualquier aumento en los costes de env�o de los art�culos.