Public Relations Strategy, Theory, and Cases: Praxis at Its Best. Este artículo no está disponible.
Idioma: inglés
Editorial: Peter Lang, 2018
- Tapa blanda
- Nuevo
Librería: Books Puddle, Woodside, NY, Estados Unidos de AmericaBooks Puddle
Vendedor de IberLibro desde 22 de noviembre de 2018
Condición: Nuevo
EUR 96,54
Descripción del artículo del vendedor
pp. 240 New edition NO-PA16APR2015-KAP.
N° de ref. del artículo 26378401509
- Título
- Public Relations Strategy, Theory, and Cases: Praxis at Its Best
- Autor
- Hansen-Horn, Tricia
- Editorial
- Peter Lang
- Año de publicación
- 2018
- Estado
- New
- Encuadernación
- Encuadernación de tapa blanda
- Idioma
- inglés
- ISBN 10
- 1433120801
- ISBN 13
- 9781433120800
Presenting a robust introduction to public relations strategy helps readers to explore their perceptions of what Public relations strategy is or might be.
“Sinopsis” puede pertenecer a otra edición de este título.
Acerca del autor
Tricia Hansen-Horn (PhD, Purdue University) is a professor and PR program coordinator at the University of Central Missouri, CEPR. Specializing in theory/praxis, pedagogy, strategic planning, and campaign development, she is first author of Strategic Planning for Public Relations: Beginning the Journey (2014) and co-editor of Public Relations: From Theory to Practice (2008).
Adam E. Horn (PhD, University of Missouri-School of Journalism) is an associate professor at the University of Central Missouri, where he designed and implemented UCM's strategic planning for public relations course. He is an active sports consultant, specializing in media relations and crisis communication strategy. He is the second author of Strategic Planning for Public Relations: Beginning the Journey (2014).
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