Clean Text, shelf and corner wear to cover, good condition Quantity Available: 1. ISBN: 0205360734. ISBN/EAN: 9780205360734. Pictures of this item not already displayed here available upon request. Inventory No: 1560800777.

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Detalles bibliogr�ficos

T�tulo

Public Relations: Strategies and Tactics 7th Edition

Editor

Allyn & Bacon, Boston, MA

Fecha de publicaci�n

2002

Idioma

Ingl�s

ISBN 10

0205360734

ISBN 13

9780205360734

Encuadernaci�n

Hardcover

Edici�n

7th Edition.

Estado

Good

Cat�logos de vendedores

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Sinopsis

Using real-life case studies, Public Relations: Strategies and Tactics helps students better understand the basic concepts, strategies, and tactics practiced in public relations today.

The text presents an engaging and comprehensive overview of the principles, concepts, and methods of public relations. Its systematic approach combines fundamental concepts with numerous real-life case studies, helping students relate theory to actual practice. Special emphasis is given to ethics, international public relations, and technology's growing impact on the field. Comprehensive and up-to-date, this best-seller shows how public relations plays a vital role in today's global economy and the public discussion of contemporary issues.

Rese�a del editor

Using real-life case studies, Public Relations: Strategies and Tactics helps students better understand the basic concepts, strategies, and tactics practiced in public relations today. The text presents an engaging and comprehensive overview of the principles, concepts, and methods of public relations. Its systematic approach combines fundamental concepts with numerous real-life case studies, helping students relate theory to actual practice. Special emphasis is given to ethics, international public relations, and technology's growing impact on the field. Comprehensive and up-to-date, this best-seller shows how public relations plays a vital role in today's global economy and the public discussion of contemporary issues.

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Descripci�n de la librer�a

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