Public Relations Practices: Managerial Case Studies and Problems

Allen H Center/ Patrick Jackson/ Stacey Smith/ Frank Stansberry

ISBN 10: 0133127648 ISBN 13: 9780133127645

Editorial: Prentice Hall, 2012

Idioma: Ingl�s

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Descripci�n

8th edition. 288 pages. 8.90x0.60x7.00 inches. In Stock.

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Detalles bibliogr�ficos

T�tulo: Public Relations Practices: Managerial Case Studies and Problems
Editor: Prentice Hall
Fecha de publicaci�n: 2012
Idioma: Ingl�s
ISBN 10: 0133127648
ISBN 13: 9780133127645
Encuadernaci�n: Paperback
Estado: Brand New

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Sinopsis

MARKET: Directed primarily toward undergraduate marketing college/university majors, this text also provides practical content to current and aspiring industry professionals. Written by two of the most respected individuals in the field, Public Relations Practices presents timeless case studies to help future practitioners develop agility in the principles and applications of effective two-way communications likely to confront them and their employer.

Rese�a del editor

MARKET: Directed primarily toward undergraduate marketing college/university majors, this text also provides practical content to current and aspiring industry professionals. Written by two of the most respected individuals in the field, Public Relations Practices presents timeless case studies to help future practitioners develop agility in the principles and applications of effective two-way communications likely to confront them and their employer.

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