Public Relations Practices

Center, Allen; Jackson, Patrick; Smith, Stacey; Stansberry, Frank

ISBN 10: 0133127648 ISBN 13: 9780133127645

Editorial: Pearson, 2012

Idioma: Ingl�s

Condici�n: Nuevo Encuadernaci�n de tapa blanda

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Detalles bibliogr�ficos

T�tulo: Public Relations Practices
Editor: Pearson
Fecha de publicaci�n: 2012
Idioma: Ingl�s
ISBN 10: 0133127648
ISBN 13: 9780133127645
Encuadernaci�n: Encuadernaci�n de tapa blanda
Estado: new

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Sinopsis

MARKET: Directed primarily toward undergraduate marketing college/university majors, this text also provides practical content to current and aspiring industry professionals. Written by two of the most respected individuals in the field, Public Relations Practices presents timeless case studies to help future practitioners develop agility in the principles and applications of effective two-way communications likely to confront them and their employer.

Rese�a del editor

MARKET: Directed primarily toward undergraduate marketing college/university majors, this text also provides practical content to current and aspiring industry professionals. Written by two of the most respected individuals in the field, Public Relations Practices presents timeless case studies to help future practitioners develop agility in the principles and applications of effective two-way communications likely to confront them and their employer.

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