Librería:
Romtrade Corp., STERLING HEIGHTS, MI, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Vendedor de AbeBooks desde 17 de abril de 2013
This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide. N° de ref. del artículo ABBB-38504
This unique collection of contemporary international public relations (PR) case studies gives the reader in-depth insight into effective PR practice in a range of organizational contexts. The global cases demonstrate the breadth and sophistication of the public relations function, both in public and private sector organizations.
This fully updated third edition of Public Relations Cases offers fresh perspectives on the changing face of contemporary public relations and the development of PR and communication strategies. Addressing the gap in PR literature, it examines political systems, climate, media ownership and structures, as well as the social values and economic conditions which shape the role and work of PR practitioners. The book follows a four-part analytical model CDAO (Context, Decisions, Actions and Outcomes) to successfully identify the key points of comparison between cases to uncover how and why particular events occur and, critically, identifies what key factors and actions we can learn from in future decision-making.
Featuring updated cases from across industries and around the world, including South East Asia, Latin America, the UK and the US, this book is an invaluable resource for researchers, postgraduate and executive education students studying public relations, corporate communication and public affairs.
Acerca del autor:
Danny Moss, PhD, is Professor of Corporate & Public Affairs at the University of Chester Business School and Co-Director of the International Centre for Corporate & Public Affairs Research. He has played a leading role in establishing Master’s level education in public relations in the UK at the University of Stirling and then at Manchester Metropolitan University and the University of Chester. He was one of the co-founders of the Bled PR Research Symposium and co-founder and co-editor of the Journal of Public Affairs, and has authored and edited many books, journal articles and conference papers including Public Relations: A Managerial Perspective; Public Relations Cases: An International Perspective and Perspectives on Public Relations Research.
Barbara DeSanto, EdD, APR, Fellow PRSA, is emeritus director of graduate studies and research at Kansas State University. She played a leading role in Master's education at several universities, and established the online Master's degree at Kansas State University. She also developed and lead study abroad programs to Europe, Central America and Australia. Along with journal articles and conference presentations, she has co-authored Public Relations: A Managerial Perspective; Public Relations Cases: An International Perspective and the Public Relations Society of America (PRSA) Learning to Teach.
Título: Public Relations Cases
Editorial: Routledge
Año de publicación: 2022
Encuadernación: Encuadernación de tapa blanda
Condición: New
Edición: 3ª Edición
Librería: Books From California, Simi Valley, CA, Estados Unidos de America
paperback. Condición: Fine. Nº de ref. del artículo: mon0003933222
Cantidad disponible: 1 disponibles
Librería: Textbooks_Source, Columbia, MO, Estados Unidos de America
paperback. Condición: New. 3rd Edition. Ships in a BOX from Central Missouri! UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes). Nº de ref. del artículo: 007285118N
Cantidad disponible: 15 disponibles
Librería: Majestic Books, Hounslow, Reino Unido
Condición: New. Nº de ref. del artículo: 402574323
Cantidad disponible: 4 disponibles
Librería: Biblios, Frankfurt am main, HESSE, Alemania
Condición: New. Nº de ref. del artículo: 18394884134
Cantidad disponible: 4 disponibles
Librería: Books Puddle, New York, NY, Estados Unidos de America
Condición: New. Nº de ref. del artículo: 26394884140
Cantidad disponible: 4 disponibles
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
Condición: New. Nº de ref. del artículo: 44644231-n
Cantidad disponible: Más de 20 disponibles
Librería: moluna, Greven, Alemania
Condición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Danny Moss, PhD, is Professor of Corporate & Public Affairs at the University of Chester Business School and Co-Director of the International Centre for Corporate & Public Affairs Research. He has played a leadin. Nº de ref. del artículo: 649920587
Cantidad disponible: Más de 20 disponibles
Librería: GreatBookPricesUK, Woodford Green, Reino Unido
Condición: New. Nº de ref. del artículo: 44644231-n
Cantidad disponible: 1 disponibles
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
Condición: As New. Unread book in perfect condition. Nº de ref. del artículo: 44644231
Cantidad disponible: Más de 20 disponibles
Librería: Basi6 International, Irving, TX, Estados Unidos de America
Condición: Brand New. New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service. Nº de ref. del artículo: ABEOCT25-147124
Cantidad disponible: 3 disponibles