The Psychology of Design: Creating Consumer Appeal
ISBN 10: 0765647591 ISBN 13: 9780765647597
Editorial: Routledge, 2015
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Ria Christie Collections, Uxbridge, Reino Unido
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Descripción
Descripción:
In. N° de ref. del artículo ria9780765647597_new
Sinopsis:
The chapters in this edited book bring together organizing frameworks and reviews of the relevant literatures from many of these contributing disciplines, along with recent empirical work. They cover relevant areas such as embodied cognition, processing fluency, experiential marketing, sensory marketing, visual aesthetics, and other research streams related to the impact of design on consumers.
Acerca del autor:
Rajeev Batra is the S.S. Kresge Professor of Marketing at the Ross School of Business at the University of Michigan, USA.
Colleen M. Seifert is Professor of Psychology at the Department of Psychologyat the University of Michigan, USA.
Diann E. Brei is Professor of Mechanical Engineering and Associate Chair for Undergraduate Education at the University of Michigan, USA.
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Detalles bibliográficos
Título: The Psychology of Design: Creating Consumer ...
Editorial: Routledge
Año de publicación: 2015
Encuadernación: Encuadernación de tapa dura
Condición: New