The Profitable Science of Making Media Work

Descripción

Some of the Contents Headings include (split into sections) General Factors in Media Planning. When to Advertise. Where to Put Advertisements - Position. Media Merchandising. Magazines - General Discussion. Advertising in the Pervasive Medium - Radio. Promoting Markets on the Go - Transit Advertising. Getting Sales Through Direct Mail and Mail Order Media Research. Advertising and Marketing Publications. Associations and Groups Allied to Advertising.and more No Dust Jacket Maroon cloth hardback with gilt lettering on front and spine. Fading round edges of cover, otherwise clean tight copy in good condition, 448pp. Published 1959 by Printers' Ink Books Heavy book therefore ONLY available for sale in the U K Book#100332. N° de ref. del artículo 100332

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