The Profitable Physio Practice

Stop guessing. Start growing.

The Profitable Physio Practice is the ultimate roadmap for private practice physiotherapy and physical therapy owners ready to break free from overwhelm and build thriving, profitable,lifestyle-friendly businesses.

Drawing on decades of experience and proven results from clinics around the world, this book reveals why clinical excellence alone is not enough—and how business acumen, strategic leadership, and smart systems
are the real drivers of long-term success.

From unlocking the secrets of team culture and leadership, to mastering KPIs, marketing, patient-centred service, and practice management, you’ll discover practical frameworks that transform your clinic from “owning a job” into “owning a business.”

Packed with real-world case studies—like the solo practitioner who scaled to seven physios, or the clinic that boosted profit by $500K in two years—this blueprint shows exactly what works in today’s competitive healthcare market.

Whether you’re just starting out, stuck at a growth ceiling, or ready to scale and leverage your business, this book provides the clarity, systems, and step-by-step strategies to help you achieve consistent profits, loyal patients, and the freedom to enjoy the lifestyle you deserve.

John Davie is the CEO of Physio Business Growth.He comes from a business and sports background.John is considered an international business authority in Physiotherapy and Physical TherapyBusiness Development. He mentors numerous business owners around the globe.Qualified as a physiotherapist, John createdAustralasia's largest single Physiotherapy facility, which, according to the National Health Insurance company, was twice the size of the next most significant NZ physiotherapy business and was created in only a 3-year time frame.John has presented in numerous countries for the Oceania National Olympic Committee, various sports medicine organisations and various business groups. He covers topics on sports medicine, strength and conditioning and business in general.John also qualified as a Certified Strength andConditioning Specialist through the NationalStrength and Conditioning Association of Americaand developed a sports training business for elite athletes for numerous NZ sports teams and associations.John has published a book titled "Marketing: TheHeartbeat of Your Business" specifically written forallied health businesses, as well in association withWayne Smith (past All Black coach & assistant coach)John was featured in a video titled 'The MagnificentSevens' on training for elite sport with a specific focus on Sevens Rugby.As an athlete, John represented New Zealand inWater Polo for over a decade, won medals at theNew Zealand Surf Lifesaving Championships, and was a titleholder of the Canterbury Long DistanceSwimming Championships and a representative rugby player.John has also coached at elite levels in water polo, rugby union, rugby league and Canoe Polo. He also spent time coaching in the field of swimming for the disabled. In the area of strength and conditioning, John has worked with men and women in the sports of rugby union, rugby league, netball, hockey, softball, water polo and touch football.

Michael has worked alongside John for the last10 years, and he has helped to transition towards more online resources and an enhanced customer experience for those joining the Physio BusinessGrowth programmes. He now leads the coaching delivery for our Premium Business Accelerator andFast Track Programmes. In 20 years of experience in physiotherapy and rehabilitation (15 years working inPrivate Practice and 7 years as a university lecturer), he has been involved in setting up three clinics from scratch as well as turning a clinic making a significant loss into a profit within 12 months.He has presented and lectured internationally in the areas of rehabilitation and movement screening for over 10 years. As a result, Michael has an excellent understanding of both the UK and International physiotherapy market, but also the specific components required to build a successful physio business, at a clinical and management level.He lives in Norfolk, UK with his wife and three children. Currently, he runs his own private MSKpractice, alongside his role with Physio BusinessGrowth.Michael has been involved in sport both on a personal and professional level, having played county hockey and tennis. His real passion is for golf, where despite a young family, he just manages to hold on to a single-figure handicap. Professionally, he has worked in elite sport in rugby, football, and rowing.Michael is passionate about raising the perceived value of Physiotherapy. "I believe that physio as a profession is undervalued. I believe that by improving the consistency of service, raising the public perception, and focusing on delivering a Pain to Performance pathway, the perceived value of physio can be significantly enhanced".