Products and Process Innovation in the Food Indust
Grunert, Klaus Günter; Traill, W. Bruce
ISBN 10: 1461284333 ISBN 13: 9781461284338
Editorial: Springer, 2011
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Descripción
Descripción:
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Sinopsis:
Innovation in new product development is a key factor in determining the success of a food company yet the area is fraught with risk, with failure rates in excess of 90% being common. Using a series of 12 European cases studies, this book examines the innovation process from agriculture through to retailer. Each example highlights a different aspect of innovation, and the lessons that can be learned from experience. It considers the important role that marketing as well as technical aspects play in the process.
Reseña del editor: Innovation in new product development is a key factor in determining the success of a food company yet the area is fraught with risk, with failure rates in excess of 90% being common. Using a series of 12 European cases studies, this book examines the innovation process from agriculture through to retailer. Each example highlights a different aspect of innovation, and the lessons that can be learned from experience. It considers the important role that marketing as well as technical aspects play in the process.
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Detalles bibliográficos
Título: Products and Process Innovation in the Food ...
Editorial: Springer
Año de publicación: 2011
Encuadernación: Encuadernación de tapa blanda
Condición: Brand New