Product Development for the Service Sector (Hardcover)

Scott J. Edgett

8 valoraciones de Goodreads

Idioma: inglés

Editorial: Basic Books (AZ), New York, 1999

0738201057 / 9780738201054

Librería: CitiRetail, Stevenage, Reino UnidoCitiRetail

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Hardcover. How service industries can become more competitive by applying the principles of product developmentfrom bestselling and award-winning product development experts. As the lines between products and services become less and less distinct, many managers and consultants advocate that manufacturing companies learn to think like the service sectorget close to the customer, offer multi-dimensional solutions, provide high-quality support. But in todays highly competitive and constantly changing marketplace, managers in service industries, such as banking, insurance, financial services, utilities, and retailing, can benefit enormously by thinking like manufacturersemploying a rigorous product development model to create and test new offerings, develop the most promising ones, and see them to market successfully. In Product Development for the Service Sector, product development experts Cooper and Edgett draw from their extensive research, teaching, and consulting experience to offer service sector executives and managers a comprehensive overview of the principles of product development and how they can be successfully applied in any service industry. As the lines between products and services become less and less distinct, many managers and consultants advocate that manufacturing companies learn to think like the service sector—get close to the customer, offer multi-dimensional solutions, provide high-quality support. But in today's highly competitive and constantly changing marketplace, managers in service industries, such as banking, insurance, financial services, utilities, and retailing, can benefit enormously by thinking like manufacturers—employing a rigorous product development model to create and test new offerings, develop the most promising ones, and see them to market successfully. In "Product Development for the Service Sector," product development experts Cooper and Edgett draw from their extensive research, teaching, and consulting experience to offer service sector executives and managers a comprehensive overview of the principles of product development and how they can be successfully applied in any service industry. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.…

N° de ref. del artículo 9780738201054

Título
Product Development for the Service Sector (Hardcover)
Autor
Scott J. Edgett
Editorial
Basic Books (AZ), New York
Año de publicación
1999
Estado
new
Encuadernación
Hardcover
Idioma
inglés
ISBN 10
0738201057
ISBN 13
9780738201054

CitiRetail

Stevenage, Reino Unido

Vendedor de 5 estrellas

Vendedor de IberLibro desde 29 de junio de 2022

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ArtículoDe 7 a 14 días hábilesDe 7 a 60 días hábiles
Primer artículoEUR 44,18EUR 44,18
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