El manual definitivo para detonar ideas y mejorar tus habilidades creativas.

Olv�date de las an�cdotas de relleno y descubre los fundamentos de la creatividad de manera sencilla, efectiva y visual. A trav�s de seis pasos este PROCESO CREATIVO te guiar� en tu viaje hacia tu pr�xima idea, desde definir lo que quieres lograr hasta comenzar a hacerlo realidad.

Si llevas tiempo deseando innovar, crear cosas distintas en lo que a ti te interesa (arte, dise�o, tecnolog�a, marketing, negocios…) o, simplemente, est�s pasando por un bloqueo creativo, esta gu�a es la herramienta que te hac�a falta.

ENGLISH DESCRIPTION

The ultimate guide to sparking new ideas and improving your creative skills.

Forget the empty anecdotes and discover the fundamental steps of creativity in a simple, effective, and visual way. This CREATIVE PROCESS will guide you on your journey to your next idea through six steps, from defining what you want to reaching the beginning of making it a reality.

If you've been wanting to innovate, create different and new things in your areas of interest (art, design, technology, marketing, business...), or you are simply going through a creative block, this guide is the tool you needed.

Acerca del autor

Eduardo Salles es director creativo, dise�ador, ilustrador y escritor. Cofundador de Pictoline, el medio digital que revolucion� la informaci�n visual en Latinoam�rica. Se desempe�� como director creativo publicitario para marcas como Google y Nike, con las que obtuvo algunos de los premios m�s prestigiosos del gremio a nivel internacional. Ha publicado varios libros con su trabajo como ilustrador, adem�s de colaborar con medios como The New York Times y El Pa�s. La revista Forbes lo incluy� en su lista Los 30 mexicanos m�s creativos del mundo.

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Descripci�n de la librer�a

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