Principles of Marketing. Este artículo no está disponible.
3132 valoraciones de Goodreads
Idioma: inglés
Editorial: Prentice Hall PTR, 1996
- Tapa dura
- Usado
Librería: Better World Books Ltd, Dunfermline, Reino UnidoBetter World Books Ltd
Vendedor de 5 estrellas
Vendedor de IberLibro desde 13 de octubre de 2008
No disponible
Tapa dura
Condición: Usado - Bueno
EUR 6,75
Descripción del artículo del vendedor
Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
N° de ref. del artículo 51948726-20
- Título
- Principles of Marketing
- Autor
- Kotler, Philip
- Editorial
- Prentice Hall PTR
- Año de publicación
- 1996
- Estado
- Very Good
- Encuadernación
- Encuadernación de tapa dura
- Idioma
- inglés
- ISBN 10
- 0131659030
- ISBN 13
- 9780131659032
- Peso del artículo
- 3,558 libras
- Dimensiones
- N/A
The European adaptation of this text has been rewritten to present the context and process of marketing and the marketing mix as seen from the European perspective. Particular attention is paid to segmentation, positioning, customer satisfaction, competitive strategy, services and social responsibility. The text features full colour throughout, and includes cases and examples from companies such as IKEA, Nestle, BMW, Levi Strauss and Swatch. Features include: chapter previews; objectives; "discussing the issues"; "applying the concepts"; end of chapter and part cases; and a glossary. The European adaptation also features a range of supplementary materials that will enhance any teaching course.
“Sinopsis” puede pertenecer a otra edición de este título.
Reseña del editor
The European adaptation of this text has been rewritten to present the context and process of marketing and the marketing mix as seen from the European perspective. Particular attention is paid to segmentation, positioning, customer satisfaction, competitive strategy, services and social responsibility. The text features full colour throughout, and includes cases and examples from companies such as IKEA, Nestle, BMW, Levi Strauss and Swatch. Features include: chapter previews; objectives; "discussing the issues"; "applying the concepts"; end of chapter and part cases; and a glossary. The European adaptation also features a range of supplementary materials that will enhance any teaching course.
“Acerca de” puede pertenecer a otra edición de este título.