Primetime : network television programming.[Introduction to programming -- Creating, buying, and selling : the personnel structure of the television industry. The creative team ; The buyers : network television management ; The sellers of primetime television programming -- Developing series for primetime television. Developing series concepts ; From concept to pilot production ; From pilot production to series -- Network decision-making strategies in primetime television : new and current series. Network decision factors : testing and scheduling ; Current programming -- Developing other projects for primetime television. Miniseries, TV movies, and specials -- The pragmatic side of primetime television. Constraints on creativity ; Business
Blum, Richard A. ; Lindheim, Richard D.
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