T�tulo: Pricing Analytics: Models and Advanced Quantitative Techniques for Product Pricing
Editor: Routledge
Fecha de publicaci�n: 2018
Idioma: Ingl�s
ISBN 10: 1138036757
ISBN 13: 9781138036758
Encuadernaci�n: Encuadernaci�n de tapa dura
Estado: New

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Sinopsis

The theme of this book is simple. The price, the number someone puts on a product to help consumers decide to buy that product, comes from data. Specifically, it comes from statistically modeling the data.

This book gives the reader the statistical modeling tools needed to get the number to put on a product. But statistical modeling is not done in a vacuum. Economic and statistical principles and theory conjointly provide the background and framework for the models. Therefore, this book emphasizes two interlocking components of modeling: economic theory and statistical principles.

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Walter R. Paczkowski, Ph.D., worked at AT&T, AT&T Bell Labs, and AT&T Labs. He founded Data Analytics Corp., a statistical consulting company, in 2001. Dr. Paczkowski is also a part- time lecturer of economics at Rutgers University. He published Market Data Analysis Using JMP in 2016.

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