Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die
Idioma: inglés
Editorial: Wiley, 2016
- Tapa blanda
- Usado
Librería: Wonder Book, Frederick, MD, Estados Unidos de AmericaWonder Book
Vendedor de IberLibro desde 1 de noviembre de 1997
Condición: Usado - Bueno
EUR 7,15
Cantidad disponible: 1 disponible
Añadir al carritoDescripción del artículo del vendedor
Very Good condition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp.
N° de ref. del artículo T05B-05760
- Título
- Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die
- Autor
- Siegel, Eric
- Editorial
- Wiley
- Año de publicación
- 2016
- Estado
- Very Good
- Encuadernación
- Encuadernación de tapa blanda
- Idioma
- inglés
- ISBN 10
- 1119145678
- ISBN 13
- 9781119145677
"Mesmerizing & fascinating..." ―The Seattle Post-Intelligencer
"The Freakonomics of big data." ―Stein Kretsinger, founding executive of Advertising.com
Award-winning | Used by over 30 universities | Translated into 9 languages
An introduction for everyone. In this rich, fascinating ― surprisingly accessible ― introduction, leading expert Eric Siegel reveals how predictive analytics (aka machine learning) works, and how it affects everyone every day. Rather than a “how to” for hands-on techies, the book serves lay readers and experts alike by covering new case studies and the latest state-of-the-art techniques.
Prediction is booming. It reinvents industries and runs the world. Companies, governments, law enforcement, hospitals, and universities are seizing upon the power. These institutions predict whether you're going to click, buy, lie, or die.
Why? For good reason: predicting human behavior combats risk, boosts sales, fortifies healthcare, streamlines manufacturing, conquers spam, optimizes social networks, toughens crime fighting, and wins elections.
How? Prediction is powered by the world's most potent, flourishing unnatural resource: data. Accumulated in large part as the by-product of routine tasks, data is the unsalted, flavorless residue deposited en masse as organizations churn away. Surprise! This heap of refuse is a gold mine. Big data embodies an extraordinary wealth of experience from which to learn.
Predictive analytics(aka machine learning) unleashes the power of data. With this technology, the computer literally learns from data how to predict the future behavior of individuals. Perfect prediction is not possible, but putting odds on the future drives millions of decisions more effectively, determining whom to call, mail, investigate, incarcerate, set up on a date, or medicate.
In this lucid, captivating introduction ― now in its Revised and Updated edition ― former Columbia University professor and Predictive Analytics World founder Eric Siegel reveals the power and perils of prediction:
- What type of mortgage risk Chase Bank predicted before the recession.
- Predicting which people will drop out of school, cancel a subscription, or get divorced before they even know it themselves.
- Why early retirement predicts a shorter life expectancy and vegetarians miss fewer flights.
- Five reasons why organizations predict death ― including one health insurance company.
- How U.S. Bank and Obama for America calculated the way to most strongly persuade each individual.
- Why the NSA wants all your data: machine learning supercomputers to fight terrorism.
- How IBM's Watson computer used predictive modeling to answer questions and beat the human champs on TV's Jeopardy!
- How companies ascertain untold, private truths ― how Target figures out you're pregnant and Hewlett-Packard deduces you're about to quit your job.
- How judges and parole boards rely on crime-predicting computers to decide how long convicts remain in prison.
- 182 examples from Airbnb, the BBC, Citibank, ConEd, Facebook, Ford, Google, the IRS, LinkedIn, Match.com, MTV, Netflix, PayPal, Pfizer, Spotify, Uber, UPS, Wikipedia, and more.
How does predictive analytics work? This jam-packed book satisfies by demystifying the intriguing science under the hood. For future hands-on practitioners pursuing a career in the field, it sets a strong foundation, delivers the prerequisite knowledge, and whets your appetite for more.
A truly omnipresent science, predictive analytics constantly affects our daily lives. Whether you are a consumer of it ― or consumed by it ― get a handle on the power of Predictive Analytics.
“Sinopsis” puede pertenecer a otra edición de este título.
Acerca del autor
ERIC SIEGEL, PhD, is the founder of Predictive Analytics World and executive editor of The Predictive Analytics Times. A former Columbia University professor, he is a renowned speaker, educator, and leader in the field.
“Acerca de” puede pertenecer a otra edición de este título.
Wonder Book
Frederick, MD, Estados Unidos de America
Vendedor de IberLibro desde 1 de noviembre de 1997
Tarifas de envío en Estados Unidos de America
| Artículo | De 5 a 9 días hábiles | De 3 a 6 días hábiles |
|---|---|---|
| Primer artículo | EUR 0,00 | EUR 9,80 |
Métodos de pago
Descripción de la tienda
With 3 stores less than 1 hour outside the DC/Metropolitan area (1 in Gaithersburg, 1 in Frederick and 1 in Hagerstown, MD), we have the largest selection of books in the tri-state area. Wonder Book and Video has been in business since 1980 and online since 1997. We have over 1 Million books for sale on our website and another 1 Million books for sale in our 3 locations. Items on Abe are not necessarily in stock at our retail locations. Please do not call the stores to place orders for Abe Books sales. We have a very active online inventory and as such, we can receive multiple orders for the same item. We fill those orders on a first come first serve basis, but will refund promptly any items that are out of stock. Since 1980 it has always been about the books. ALL kinds of books from 95 cent children's paperbacks to five figure rare and collectibles. A merging of the old and new is where we started, and it is where we are today. Our retail stores have always been places where a reader can rush in looking for a title needed for a term paper that is due the next day, or where bibliophiles can get lost "in the stacks" for as long as they wish. In 2002 USAToday recognized us as "1 of 10 Great Old Bookstores", and we have been featured in numerous other newspaper and TV stories including Washington Post and CSpan. Members ABAA, ILAB.…
Miembro de asociación
Información empresarial del vendedor
Wonder Book
Wonder Book and Video, 1550 Tilco Drive
Frederick, MD Estados Unidos de America 21704
Condiciones de venta
We want you to be satisfied with the book you order. Our general description is
conservative and the book should be as good or better than our general
description
may indicate.
As we often get many requests for the same book, in some cases the book may
already be sold. We will email you regarding the availability.
RETURNS are cheerfully accepted up to 30 days. We ship out within 1-2 business
days and U.S. Standard Shipments usually arrive within 6-9 business days,
Priority 3-6. We want you to be satisfied with the book you order. Our general
description is conservative and the book should be as good or better than our
general description may indicate. We respond to every order inquiry within 2
business days, however our emails may occassionally get moved to spam/junk
folders or refused from your internet/email provider. IF YOU HAVE EMAILED US AND
HAVE NOT RECEIVED A RESPONSE - PLEASE CHECK YOUR SPAM SETTINGS AND/OR ADD OUR
EMAIL TO YOUR ADDRESS BOOK.
Derecho al desistimiento
Si es un consumidor, puede rescindir el contrato de acuerdo con lo siguiente. Por consumidor se entiende cualquier persona física que actúe con fines ajenos a su actividad comercial, empresarial, oficio o profesión.
Información sobre el derecho de desistimiento
Derecho legal de desistimiento
Tiene derecho a rescindir este contrato en un plazo de 14 días sin dar ningún motivo.
El periodo de desistimiento vencerá a los 14 días desde que usted, o un tercero que no sea el transportista e indicado por usted, adquiera la posesión física del último bien o del último lote o pieza.
Para ejercer el derecho de desistimiento, complete de forma electrónica y envíe una declaración clara en nuestro sitio web, desde "Mis compras" en "Mi cuenta". Le enviaremos sin demora un acuse de recibo de dicho desistimiento a través de un soporte duradero (por ejemplo, por correo electrónico).
Para cumplir con el plazo de desistimiento, basta con que envíe su comunicación relativa al ejercicio del derecho de desistimiento antes de que venza el periodo de desistimiento.
Efectos del desistimiento
Si rescinde este contrato, le reembolsaremos todos los pagos que hayamos recibido de usted, incluidos los gastos de envío (excepto los gastos adicionales que surjan si elige un tipo de envío que no sea el tipo de envío estándar más económico que ofrecemos).
Podemos hacer una deducción del reembolso por la pérdida de valor de cualquier bien suministrado, si la pérdida es el resultado de una manipulación innecesaria por su parte.
Efectuaremos el reembolso sin demoras indebidas y, a más tardar, 14 días después de que se nos informe de su decisión de rescindir este contrato.
Efectuaremos el reembolso utilizando el mismo medio de pago que utilizó para la transacción inicial, a menos que haya acordado expresamente lo contrario; en cualquier caso, no incurrirá en ningún cargo como resultado de dicho reembolso.
Podremos retener el reembolso hasta que hayamos recibido los bienes o hasta que nos haya presentado una prueba de que los ha devuelto, lo que ocurra primero.
Deberá devolver los bienes o entregarlos a Wonder Book, Frederick, Maryland, U.S.A., sin demoras indebidas y, en cualquier caso, en un plazo máximo de 14 días a partir del día en que nos comunique su desistimiento del presente contrato. El plazo se cumple si devuelve la mercancía antes de que venza el periodo de 14 días. Tendrá que asumir los gastos directos de devolución de los bienes. Usted solo es responsable de la disminución del valor de los bienes como resultado de una manipulación distinta a la necesaria para establecer la naturaleza, las características y el funcionamiento de los bienes.
Excepciones al derecho de desistimiento
El derecho de desistimiento no se aplica a lo siguiente:
- La entrega de periódicos, diarios o revistas, con la excepción de los contratos de suscripción; y
- El suministro de contenido digital que no se proporcione en un soporte tangible (por ejemplo, en un CD o DVD) si, al hacer el pedido, aceptó que podíamos empezar a entregarlo y que no podría desistir una vez iniciada la entrega.
Condiciones de envío
STANDARD DOMESTIC U.S. SHIPPING IS FREE. Priority Shipping is only $6.99 for first item, $1 each additional. Orders ship within 2 business days. Shipping outside of U.S. is typically between $8-13 and takes between 8-15 business days. Heavier books may require additional shipping. Faster Needs Please Inquire.