Predatory Marketing: What Everyone In Business Needs To Know To Win Today's American Consumer

C. Britt Beemer

11 valoraciones de Goodreads

Idioma: inglés

Editorial: William Morrow & Co, 1997

0688148360 / 9780688148362

Librería: SZ Global, Toronto, ON, CanadaSZ Global

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Descripción del artículo del vendedor

Predatory Marketing contains vital new national consumer surveys worth hundreds of thousands of dollars that you can put immediately to use, whether you are in retail, manufacturing, or a service industry. And it contains Britt Beemer's revolutionary prescriptions for improving your advertising, public relations, customer service, and strategic planning. These aren't just theories - these are proven methods backed by compelling never-before-published research and statistics on the buying habits of American consumers and purchasing agents. Predatory Marketing shows how to outsmart rivals by being the first to understand the impact of changing customer preferences. It reveals a mine of new survey research showing precisely how consumers define quality service. (Did you know that the average female consumer cares more about clean bathrooms than helpful sales assistance?) It gives precise information on how to determine whether a niche is big enough to support a business venture - and whether it is small enough to avoid attention from corporate giants. And it teaches businesspeople how to conduct same of their own survey research. Most extraordinary is Beemer's central message that the only way to increase market share is to attack competitors at their strong points, not their weak ones. If you want to win market share, you have to convince consumers that the major things your competitors do well you can do better.…

N° de ref. del artículo 9780688148362

Título
Predatory Marketing: What Everyone In Business Needs To Know To Win Today's American Consumer
Autor
C. Britt Beemer
Editorial
William Morrow & Co
Año de publicación
1997
Estado
New
Encuadernación
Hardcover
Idioma
inglés
ISBN 10
0688148360
ISBN 13
9780688148362

SZ Global

Toronto, ON, Canada

Vendedor de 5 estrellas

Vendedor de IberLibro desde 3 de octubre de 2025

Tarifas de envío de Canada a Estados Unidos de America

ArtículoDe 5 a 10 días hábilesDe 3 a 5 días hábiles
Primer artículoEUR 33,22EUR 35,90
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At SZ Global, we specialize in sourcing and offering a diverse selection of books across a wide range of categories, including fiction, literature, business, religious works, and more. Our inventory includes both contemporary titles and hard to find editions, carefully selected to meet the needs of readers, collectors, and enthusiasts. We are committed to providing accurate listings, reliable service, and a smooth purchasing experience. All orders are shipped from our Kuwait warehouse, and we take great care in packaging to ensure books arrive in the condition described. Returns are accepted at our designated return address in Toronto, Canada, in accordance with AbeBooks policies. Whether you are expanding your personal collection, searching for a specific title, or simply exploring, SZ Global aims to be a dependable source for quality books.…

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