T�tulo: Precision Retailing Driving Results with Behavioral Insights and Data Analytics
Editor: Guidance Centre Univ of Toronto
Fecha de publicaci�n: 2024
Idioma: Ingl�s
ISBN 10: 1487542712
ISBN 13: 9781487542719
Encuadernaci�n: Hardcover
Estado: Brand New
Peso: 0,83 kilogramos

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Sinopsis

Precision Retailing explores the challenges and opportunities that exist in contemporary retail and offers advice on how to apply behavioral insights and analytics to thrive in a digital world.

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Laurette Dub� is a professor of marketing, James McGill Chair of Consumer and Lifestyle Psychology and Marketing, and Chair and Scientific Director at the Centre for the Convergence of Health and Economics at McGill University.

Maxime C. Cohen is the Scale AI Chair Professor of Retail and Operations Management and Director of Research at McGill University.

Nathan Yang is an assistant professor of marketing at the Cornell Dyson School of Applied Economics and Management at Cornell University.

Bassem Monla is the Practice Leader for Data, Analytics, and AI at IBM/LGS Quebec and a professor of practice for AI and advanced analytics in the Desautels Faculty of Management at McGill University.

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Edward Bowditch Ltd
Exstowe, Exton, Exeter, EX3 0PP, United Kingdom

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Legal entity name: Edward Bowditch Ltd
Legal entity form: Limited company
Business correspondence address: Exstowe, Exton, Exeter, EX3 0PP
Company registration number: 04916632
VAT registration: GB834241546
Authorised representative: Mr. E. Bowditch

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Cantidad del pedido	De 7 a 28 d�as h�biles	De 2 a 5 d�as h�biles
Primer art�culo	EUR 11.47	EUR 22.94

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