Practice Management in Optometry: A Blueprint for Success Based on the Optometric Management Tip of the Week

Written for eye care professionals and for optometry students, Practice Management in Optometry provides a comprehensive overview of the business aspects of optometric practice. This book is packed with innovative and practical ideas to increase productivity and profitability in eye care. Based on the popular, long-running Optometric Management Tip of the Week e-newsletter, author Neil Gailmard, OD has selected, revised and expanded his best articles and organized them into 20 chapter topics. Dr. Gailmard is a well-known expert in optometric practice management and the content of this book springs from real-world experience in his own highly successful practice as well as years of consulting with hundreds of optometrists. Gailmard presents concepts with a clear and simple approach, while providing enough detail to make implementation easy. Read this book and it will help you build the practice of your dreams. The book is over 700 pages long and includes the following chapters: • Starting and Organizing a Practice • Office Design • Instrumentation • Strategic Planning • Organizational Behavior • Human Resource Management • Office Managers • Staff Training and Meetings • Customer Service • Practice Marketing • Recall and Reactivation • Business Operations • Managed Care • Clinical Efficiency and Delegation • The Medical Model • Contact Lens Practice • Optical Dispensing • Associate Optometrists • Practice Finance and Metrics • The CEO Model