Practical Marketing. Este artículo no está disponible.
Idioma: inglés
Editorial: Guild of Master Craftsman Publications Ltd, 2000
- Tapa blanda
- Usado
Librería: Reuseabook, Gloucester, GLOS, Reino UnidoReuseabook
Vendedor de 5 estrellas
Vendedor de IberLibro desde 24 de junio de 2014
No disponible
Tapa blanda
Condición: Usado - Bueno
EUR 3,05
Descripción del artículo del vendedor
Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine.
N° de ref. del artículo CHL2357521
- Título
- Practical Marketing
- Autor
- Pigden, Jack and Foley, Jim
- Editorial
- Guild of Master Craftsman Publications Ltd
- Año de publicación
- 2000
- Estado
- Used; Very Good
- Encuadernación
- Paperback
- Idioma
- inglés
- ISBN 10
- 1861081243
- ISBN 13
- 9781861081247
This work has a clearly defined goal: to make marketing easy to understand and easy to carry out. With graphics, tables and charts, and a jargon-free text, the authors cover: planning; understanding the market; identifying the product; fixing the right price; choosing the right channel; advertising; direct marketing skills; public relations; human resources; recruiting; negotiating skills; professional help; industrial relations; trade associations; and the Guild of Master Craftsmen. A series of case studies underscores the reality of the value of successful marketing for all companies, large and small.
“Sinopsis” puede pertenecer a otra edición de este título.
Reseña del editor
This work has a clearly defined goal: to make marketing easy to understand and easy to carry out. With graphics, tables and charts, and a jargon-free text, the authors cover: planning; understanding the market; identifying the product; fixing the right price; choosing the right channel; advertising; direct marketing skills; public relations; human resources; recruiting; negotiating skills; professional help; industrial relations; trade associations; and the Guild of Master Craftsmen. A series of case studies underscores the reality of the value of successful marketing for all companies, large and small.
“Acerca de” puede pertenecer a otra edición de este título.