A Practical Introduction to Survey Design (Hardcover)

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Hardcover. This is your definitive guide to designing your social survey. It includes all the knowledge and skills you need to plan your survey with confidence and ease. Every step of survey design from developing your questions, to administering your survey and preparing your data for analysis, is explained in easy to follow language. It features: Case studies demonstrating how effective surveys are conducted in real lifeClear advice on how to design an ethical social surveyPractical exercises to help you construct your survey Suggestions for further reading taken from cutting edge, multidisciplinary sources The book also comes with a host of useful online resources, including templates and reflective questions, to help strengthen your understanding and apply your new found knowledge. Through templates and real-world examples, this step-by-step guide clearly illustrates what good and bad data look like, in order to help students get going quickly and build an effective survey around a research question. In each chapter, survey-based challenges are linked to the broader research issues, maintaining the important theoretical context to the learning process. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N° de ref. del artículo 9781526460295

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Haydn Aarons is a Senior Lecturer in Sociology at the Australian Catholic University in Melbourne, Australia. He has taught research methods including survey research and quantitative methods to social science and humanities students for over 20 years. He has worked on numerous survey design research projects for industry, government, and academic research. His research in Sociology covers topics in health, religion, cultural consumption, and military sociology.