Practical Google Analytics and Google Tag Manager for Developers

Jonathan Weber

44 valoraciones de Goodreads

Idioma: inglés

Editorial: Apress, 2015

148420266X / 9781484202661

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Librería: World of Books Inc, Montgomery, IL, Estados Unidos de AmericaWorld of Books Inc

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Descripción del artículo del vendedor

Whether you?re a marketer with development skills or a full-on web developer/analyst, Practical Google Analytics and Google Tag Manager for Developers shows you how to implement Google Analytics using Google Tag Manager to jumpstart your web analytics measurement.There?s a reason that so many organizations use Google Analytics. Effective collection of data with Google Analytics can reduce customer acquisition costs, provide priceless feedback on new product initiatives, and offer insights that will grow a customer or client base. So where does Google Tag Manager fit in?Google Tag Manager allows for unprecedented collaboration between marketing and technical teams, lightning fast updates to your site, and standardization of the most common tags for on-site tracking and marketing efforts. To achieve the rich data you're really after to better serve your users? needs, you'll need the tools Google Tag Manager provides fora best-in-class implementation of Google Analytics measurement on your site.Written by data evangelist and Google Analytics expert Jonathan Weber and the team at LunaMetrics, this book offers foundational knowledge, a collection of practical Google Tag Manager recipes, well-tested best practices, and troubleshooting tips to get your implementation in tip-top condition. It covers topics including:? Google Analytics implementation via Google Tag Manager? How to customize Google Analytics for your unique situation? Using Google Tag Manager to track and analyze interactions across multiple devices and touch points? How to extract data from Google Analytics and use Google BigQuery to analyze Big Data questionsWhat You'll LearnImplementation approaches for Google Analytics, including common pitfalls and troubleshooting strategies.How to use tools like Google Tag Manager and jQuery to jumpstart your Google Analytics implementation.How to track metrics beyond page views to other critical user interactions, such as clicks on outbound links or downloads, scrolling and page engagement, usage of AJAX forms, and much more.How to incorporate additional, customized data into Google Analytics to track individual users or enrich data about their behavior. Who This Book Is ForWeb developers, data analysts, and marketers with a basic familiarity with Google Analytics from an end-user perspective, as well as some knowledge of HTML and JavaScript.…

N° de ref. del artículo CIN148420266XG

Título
Practical Google Analytics and Google Tag Manager for Developers
Autor
Jonathan Weber
Editorial
Apress
Año de publicación
2015
Estado
Good
Encuadernación
Paperback
Idioma
inglés
ISBN 10
148420266X
ISBN 13
9781484202661

World of Books Inc

Montgomery, IL, Estados Unidos de America

Vendedor de 4 estrellas

Vendedor de IberLibro desde 23 de marzo de 2026

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Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books — giving both new and preloved titles a second life. The company also operates World of Books – Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world’s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission …

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