The Power of Why: Breaking Out in a Competitive Marketplace

C Richard Weylman Csp

323 valoraciones de Goodreads

Idioma: inglés

Editorial: New Harvest, 2013

0544026888 / 9780544026889

Librería: World of Books Inc, Montgomery, IL, Estados Unidos de AmericaWorld of Books Inc

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Descripción del artículo del vendedor

Win and keep customers by speaking to what they want to buy instead of what you want to sell. The Power of Why shows readers how to elevate their business performance. As Weylman explains, customers don't care if a business is different or that its products are unusual. Trumpeting achievements like We were voted #1 again or Rated best service three years running doesn't engage buyers emotionally. It's seller-centric thinking in a buyer-centric world. When customers decide where to buy, they have one thing in mind: Why should I do business with this company? Will it solve my problem, today? Buyers want to do business with companies willing to make a customer-centric promise of expected outcome: up-front, unconditional, and unqualified. This is not just a slogan; it's the company's DNA, consistently delivered through all parts of the organization. Think Tax Masters, whose promise--We solve your tax problems--couldn't be more buyer-centric. And they deliver. With the same actionable, hands-on strategies Weylman has used to help companies of all sizes grow in the toughest conditions, The Power of Why is the essential manual for business survival and growth.

N° de ref. del artículo CIN0544026888G

Título
The Power of Why: Breaking Out in a Competitive Marketplace
Autor
C Richard Weylman Csp
Editorial
New Harvest
Año de publicación
2013
Estado
Good
Encuadernación
Hardback
Idioma
inglés
ISBN 10
0544026888
ISBN 13
9780544026889

World of Books Inc

Montgomery, IL, Estados Unidos de America

Vendedor de 4 estrellas

Vendedor de AbeBooks desde 23 de marzo de 2026

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Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books — giving both new and preloved titles a second life. The company also operates World of Books – Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world’s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission

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