The Power of Product Platforms

Marc H. Meyer; Alvin P. Lehnerd

ISBN 10: 0684825805 ISBN 13: 9780684825809

Editorial: Free Press, 1997

Idioma: Ingl�s

Condici�n: Usado - Bueno Encuadernaci�n de tapa dura

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Descripci�n

May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.24.

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Detalles bibliogr�ficos

T�tulo

The Power of Product Platforms

Editor

Free Press

Fecha de publicaci�n

1997

Idioma

Ingl�s

ISBN 10

0684825805

ISBN 13

9780684825809

Encuadernaci�n

Hardcover

Estado

Very Good

Estado de la sobrecubierta

No Jacket

Cat�logos de vendedores

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Sinopsis

Drawing on in-depth case examples from Black & Decker, Hewlett-Packard, and others, this guide demonstrates how to build entire families of products from a single "platform" of common product structures, technologies, and automated product processes. This guide explains how this strategy spearheads a more advanced, second-generation product platform.

Cr�ticas

Joel S. BirnbaumSenior Vice President or Research and Development, Hewlett-Packard ComapanyAn unusually clear assessment of the difficulties of product development at today's frenetic pace, where rapid changes in technology wreak havoc on companies who do not adjust rapidly to new customer needs and competitive threats. The authors provide a comprehensive and pragmatic prescription that will help both technologists and business people improve competitiveness.

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