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Detalles bibliogr�ficos

T�tulo: Power of Product Platforms Building Value And Cost Leadership
Editor: Free Press
Fecha de publicaci�n: 1997
Idioma: Ingl�s
ISBN 10: 0684825805
ISBN 13: 9780684825809
Encuadernaci�n: Encuadernaci�n de tapa dura
Estado: Good

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Sinopsis

Drawing on in-depth case examples from Black & Decker, Hewlett-Packard, and others, this guide demonstrates how to build entire families of products from a single "platform" of common product structures, technologies, and automated product processes. This guide explains how this strategy spearheads a more advanced, second-generation product platform.

Cr�ticas

Joel S. BirnbaumSenior Vice President or Research and Development, Hewlett-Packard ComapanyAn unusually clear assessment of the difficulties of product development at today's frenetic pace, where rapid changes in technology wreak havoc on companies who do not adjust rapidly to new customer needs and competitive threats. The authors provide a comprehensive and pragmatic prescription that will help both technologists and business people improve competitiveness.

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